As the owner of a fitness business, it is up to you to ensure that you are meeting the needs of your customers and clients. You may choose to hire individuals who specialize in selling memberships to people who need them, or you may choose to take that into your own hands. Either way, it’s important to remember that you are not just selling a product—you are selling an investment in your customers' health and wellbeing.
So, you’re interested in becoming a business owner, but don’t quite know if you have what it takes. Or perhaps you already are a business owner and you’re looking to brush up on your skills to ensure you’re doing everything you can to be successful.
As an entrepreneur, you likely are always looking for ways to improve your productivity and chances of success. It’s only natural to want to do everything possible to ensure that you are being the best version of yourself possible, especially when your business & livelihood depend on it.
It's a given that things in life are ever-changing. Hardly anything, if anything, stays the same, and change is an inevitable part of life. Much like everything else that happens in life, change can be hard and uncomfortable for some people.
When clients or customers come into your fitness studio, there are two main places that leave a first impression on them.
Setting goals is an important part of being a successful business owner. A list of attainable goals can be the driving force in motivation for entrepreneurs to go above and beyond when it comes to their business. But what makes a goal worthwhile and how do you know when you’re setting the right goals? While it’s ultimately up to you what you put on your list of goals, we have a few tricks that may help you set realistic, attainable goals for your business.
Our motto here at F45 is ‘Team Training, Life Changing.’ We take this motto very seriously, as it is the foundation of our whole company. This is more than just a saying—it gives our day-to-day work purpose and fuels our fire to strive to be the best in the business.
"In order to get ripped, you have to lift weights—and lift heavy." This statement has been ingrained in a lot of people's minds as the only way to get shredded and build muscles that everyone will be envious of.
All F45 franchise owners have their own stories to tell. Our F45 family has a diverse group of people that come from all different backgrounds and walks of life. Today, we are pleased to feature Gavin McConnon, a multi-studio owner in Ireland.
Quality control: noun, a system of maintaining standards in manufactured products by testing a sample of the output against the specification.
The fitness industry is no stranger to 'buzzwords,' or phrases that seem to turn into trends. Some trends stick around for a few months, but then disappear into the background as quickly as they appeared. Other buzzwords, however, withstand the test of time and end up being a long-term, popular sector of the business rather than a temporary craze.
F45 Training has jumped up 27 spots on Entrepreneur’s 2021 Franchise 500 List, securing the #41 ranking. This comes on the heels of a year that pushed the fitness industry in ways that were unheard of up until recently.
The best way to have a bright future is to learn from the past. 2020 taught the fitness industry a lot, but the biggest thing it taught us is that we are resilient. This industry has been knocked down before, but it’s how to look towards the future that sets us apart from other markets and sectors of business.
Ah—the end of a long work day as the owner of your own business. You may have enough time to cook dinner, visit with your family, or maybe you simply can only muster enough energy to shower and get yourself in bed at a decent hour. You do your best not to think about the tasks you have to do tomorrow or if you remembered to do everything on your to-do list today. You just want to relax and unwind.
A jarring and sobering statistic coming out of CNN Business: “Women ended 2020 with 5.4 million fewer jobs than they had in February, before the pandemic began. Meanwhile, men lost 4.4 million jobs over that same time period.” Moreover, in the month of December, women in the United States seemingly accounted for 156,000 jobs lost, whereas men actually gained 16,000 jobs throughout the month.
Most, if not all, people have experienced setting goals that they ultimately failed to follow through with in the end. Whether the particular goal focuses on training, nutrition, or self-care, it can be difficult to stick to and deflating to surrender to the idea of failure.
Clock in. Clock out. Repeat. After a while, the life of a business owner can seem monotonous. You may find yourself doing the same things every single day, seemingly to achieve the same results. You do what you can with the hours you are given in a day, but it just doesn’t seem like enough sometimes. Soon, you will ask yourself if you are being productive with your time and energy, or if you could improve in that area.
If you spend any significant time working in health and fitness, you start to notice certain themes and behaviors that tend to repeat themselves. For one, you know January is usually a time when fitness and health club memberships spike and people decide to finally start their fitness routine back up. Fast forward a few months, though, and many people's habits have fallen away as they get back into work and family routines.
As a business owner, it is often said that you should represent your brand and company on a daily basis. It’s likely been ingrained into you that you should be constantly spreading the word about your amazing products and the things you can offer your customers. While we believe that this approach can be useful in some ways, we feel there’s another approach that can bring a human aspect to your business—what you are offering your customers is more than a product; it’s a solution to a problem they want to solve.
There’s no doubt about it: being a manager is hard work. Being a great manager takes a lot of consistent practice, dedication, and energy that are ultimately put towards cultivating a great employee experience. Managers have to be bold, upbeat and authoritative in order to differentiate themselves from the rest.
The holiday season can be hectic and chaotic, to say the least. People often ditch their daily routines in order to ensure they have enough time to see family (virtually or safely in person), purchase gifts, and get prepared for whatever holiday celebration they have.
2020 has been one for the record books. Around the world, businesses were forced to pivot or be swept up in the chaos that was the COVID-19 pandemic. For some, it was out of their hands. For others, the choice they made to swiftly respond to the current situation allowed them to grow and push themselves, and their companies, to new boundaries.
When people are scouting out new gyms, they will often look at social media or websites to learn more about the facilities. Information that potential gym-goers seek out includes: what the environment feels like, what the gym offers, and how much their services cost.
UAB Collat School of Business stated it perfectly: some managers or leaders find it difficult to manage properly, without overexerting their powers or becoming overbearing. Oftentimes, managers forget that a large part of their job is to provide the tools and techniques their employees need in order to do their job effectively and efficiently. Rather than build up their employees' skills and motivate them to do well, they end up pushing them away because of overbearing tendencies that manifest through micromanagement, negative or toxic attitudes, and an unhealthy dread for work.
Did you know that experts believe the longer you sit throughout your workday, the less the productive you become? It’s true! The more stagnant you are, the more you will find yourself feeling tired, restless, distracted, and generally unmotivated to do your work. It’s not a matter of opinion, it’s science!
Is your job exhausting?
Do you clock out every day already dreading returning to work the next?
If you answered yes, you may be starting to think about quitting your job and finding something that is more suitable for you. Although that may be the right decision for you in the long run, it is one that will likely not be made lightly, as it is a huge life change. You may find yourself asking if you are doing the right thing or if you even have a legitimate reason to quit your job.
2020 has been quite the year for fitness studio owners. Their resiliency has been tested, their passion for helping others has been pushed to the limit, and they have had to rise above the unfathomable. Despite the challenges that this year has thrown at our industry, we have collectively come out on the other side of this predicament stronger than ever, and now the data shows that we have reason to believe the fitness industry will continue to thrive and prosper, long after this pandemic ends.
Thanksgiving: a day full of celebration, time spent with loved ones, and copious amounts of delicious food. Traditionally, people get together around a dinner table to share a meal and reflect on what they are thankful for. While we may not all be celebrating in person this year, we can still celebrate everything that we have in our lives and remember to give thanks for our health and happiness.
This year has been one for the books. We have been stretched to our limits, both as individuals and as members of a franchise community. Throughout 2020, we have been forced to adapt, grow and push ourselves farther and harder than we ever thought possible. However, through the chaos came beauty, which reminded us of why we are a part of this amazing community of franchisees.
College students are traditionally notorious for struggling to balance academics, social life, healthy habits, extracurriculars, and happiness. To their parents or guardians, priorities are simple: get good grades and obtain your degree! For students, however, it's more than that—it's establishing a social life, enjoying their newfound freedom, and keeping their sanity along the way.
One of the best parts of owning your own fitness studio is meeting the new faces that come through your doors on a daily basis. As Mindbody says, “everybody who comes through your studio’s front door is an opportunity.’ While this may be true, some people are simply looking to drop in for a one-time class, whereas others are seeking a long-term commitment to a studio they can frequent on a regular basis.
Perhaps one of the biggest challenges a new gym-goer experiences is the type of exercise that he or she should be investing in. There are so many options available to consumers these days that it can be overwhelming and difficult to find what works for each individual.
For the third consecutive year, F45 Training is recognized as the fitness company that consistently delivers its customers the highest level of service. Canstar Blue’s rankings put F45 at a ‘five star’ level for equipment, facilities, atmosphere and overall value.
Consumer habits are defined as the needs and patterns of behavior that ultimately end up shaping industries over time. They often change throughout the course of several years, which ultimately gives consumers power to change the way a certain industry delivers its products and services to them.
HIIT, also known as high-intensity interval training, is a type of workout that focuses on burning as many calories as possible in a short amount of time by implementing all-out effort bursts. It has become a fitness industry phenomenon in recent years, with studios like F45 Training delivering high-quality HIIT programs to members on a daily basis.
We’ve all been there: the first class in a new gym or the first time setting foot in a fitness studio you're considering joining. It’s nerve-wracking and can be intimidating, to say the least. The first impression is everything and it can make or break your chances of returning to the facility again.
When it comes to being a business owner, it is important to own up to your mistakes and learn from them. Some business owners are lucky enough (yes, we said lucky enough!) to experience failures in order to propel themselves forward towards success.
Noise: noun; a sound, especially one that is loud or unpleasant or that causes disturbance.
In business, noise can be defined as distractions that take away from the end goal of a business, which is to deliver high-quality product(s) while making enough money to be profitable long-term.
Picture your college self, surrounded by friends 24/7, having the time of your life. What were your top four priorities at that time in your life? Was health and fitness one of them?
Are you having trouble winding down at the end of the night? Are you waking up in the morning more tired than you felt right before you went to sleep?
Whether you mutually choose to part ways with your employer or are let go, it is unfortunately just a part of working in corporate life. Employees are dismissed from their positions for a variety of reasons, including budget cuts, quality of work, cultural fit, etc.
Did you know that 76% of employees feel as though their workplace is directly responsible for their health and well-being? You heard us—76%!
As a business owner, it is your responsibility to come up with new ways of bringing in clientele, while still maintaining or building brand awareness in your local community. You may feel the need to ramp up your social media presence or put more money into your online advertising campaigns. While those are two traditionally successful ways of growing your business, they are not the only avenues of expanding your business.
As a fitness franchise owner, you may think it's challenging to find the right person to help you manage your gym. While we understand that it can be a difficult and overwhelming task at first, it is important to remember that hiring a gym manager is meant to make your life easier, not harder! That being said, the F45 Training team put together this list of five qualities we feel you should be looking for in the next manager of your fitness business.
Becoming a franchise owner is an exciting time, filled with adrenaline and motivation. Starting from the time you consider opening your own franchise, you are stepping into a role that can change the trajectory of your life.
Almost every business owner has a fear of the unknown. If you are an entrepreneur or business owner, or are interested in becoming one, you likely came up with a multitude of scenarios in your head that quite frankly, freak you out. How can you possibly know everything that your future holds? Quite simply, you can’t, but there’s so much beauty in releasing yourself into the unknown in business. Here’s how.
Athletes are inspirational to so many people for so many reasons. Some people envy the fact that athletes get paid to play the game they love, while others marvel at how they are almost always in peak physical condition. Fans admire the dedication that athletes have to taking care of their bodies day after day in order to achieve optimal performance in their respective sports. This admiration is often followed by the feelings of, ‘I wish I could train like an athlete.’
Being a gym owner is such a blessing—you get to own a business that you are passionate about and build a team around you that shares that same passion. The team that you hire and work with should be a direct reflection of the type of energy you wish you to bring your customers and clients each and every day.
“You are in business for yourself, but not by yourself...” You may find yourself wondering if you can maintain a work-life balance when owning your own business. Being your own boss typically gets a bad rep and becomes a synonym for longer hours and less time with your family and loved ones. But, what if we told you that the right franchise model will empower you to seek out the perfect work-life balance?