Thursday, May 23Photo: Franconnect
F45 Training is the world’s fastest-growing fitness network for many reasons, including cutting-edge programming, expert coaching, the latest technology and incredible people. All of these things come together to deliver an experience that doesn’t just produce results, but has members looking forward to every workout and wanting to tell everyone they know how amazing it all is.
If you’re looking to grow your franchise, ensuring a consistently high-quality member experience is the best way to do it. However, if you’re really looking to take things to the next level, there are some things to consider before you start thinking about new locations and opportunities. In this article, we discuss how to ensure that your business is primed for growth, as exemplified by F45’s expansion into universities.
Make sure your base remains strong.
With the excitement that comes with expansion and new beginnings, it's easy to start paying less attention to your original studio and members. Make sure that the right people remain in your initial business and that you’ve created a community and culture that is strong and sustainable; by doing so, you’ll be able to focus on new opportunities for growth.
It can be tempting to shift your best people into a new location or market to ensure early momentum, but doing this can negatively impact your core business and take them away from where they are most effective. You might actually need to invest more time and energy into your first business (often into staffing and training) before looking for chances elsewhere.
Once you’re confident that your base franchise is viable and running smoothly, you can think about expanding without worrying about jeopardizing an already successful business.
Keep your mind on the money.
Be aware that growth comes with an additional cost. Taking your business to a new market might require a different approach and strategy, and you may need additional funds for marketing.
A new location could take even longer to get off the ground than your first business. Having emergency funds in place to cover a slow start or unforeseen expenses is important, especially as you work to understand your new business and its challenges.
Also, remember that learning flows both ways. Not only should you be looking to apply your previous learnings to new locations and opportunities, but be aware that new learnings and insights can be used to strengthen your business.
F45’s Collegiate Network
F45 is poised to make a huge difference in the university market by helping students create healthy behaviors and habits at a key point in their lives. It’s a market that’s also tailor-made for the F45 model. This demographic remains more active and health-conscious than most, and while traditional ways of exercise can become boring, the dynamic nature of F45 sessions keeps students’ limited attention spans stimulated.
University students are extremely busy—between studies, work, and social life, time is often in short supply. The short, effective 45-minute workouts make getting regular exercise easier, and the team training aspect creates a fun and social community. F45 is a great way for students to have fun with their friends and meet new ones. We always recommend that you play an active role in your local community as a franchisee, and colleges and universities are an integral part of this.
Stay nimble.
Just like the world of fitness, franchising is always evolving. By staying on the edge of new trends and developments, you’ll be able to spot opportunities for growth before they become mainstream.
Keep your eye on F45 Training network news and keep in touch with your fellow franchisees. By using all of the resources available to you, it’s not really a question of if your business will grow, but when.
Source: The Boss
Tuesday, May 21Photo: PNDA Fitness Blog
The happiness and success of F45 Training franchisees are crucial to the strength and prosperity of the F45 brand. F45’s clear vision makes it easy to communicate franchise goals and company information in a positive manner—this takes pressure off the franchisees by ensuring that each franchisee receives the same set of instructions, goals and requirements. Franchisee feedback is extremely valuable to F45 HQ, as it often leads to improvements in both the franchise network and the greater F45 brand. The feedback we receive is overwhelmingly positive and leads to a collaborative, trusting relationship between F45 and our franchisees.
Our F45 Flatiron owner, Luke Catenacci, fell in love with the F45 concept right away. He was visiting a friend in Perth, Australia and took his first class at F45 Scarborough Beach—he was immediately intrigued and inquired about the opportunity to open his own studio that same day.
Catenacci was motivated to take this leap after crossing paths with F45 at the right place and time. He’d just left his job in finance and knew he wanted to start his own gym—once he was exposed to the F45 brand vision and a few of the owners, he knew F45 was the perfect opportunity for him. Catenacci has a background in finance, which helped him to weigh financial and budgetary decisions for his franchise. F45’s intelligent, cost-effective business model is a major distinguishing factor and has attracted not only Catenacci, but thousands of franchisees across the globe.
While the combination of F45’s best-selling training product and efficient business model gives our franchisees the very best opportunity to improve the lives of their members, enjoy an enviable work/life balance, and earn significant income, there are challenges that come with franchising. For Catenacci, the most challenging part was finding a proper location in Manhattan while also trying to stick to a budget. F45 Training knows that many people don’t have experience with commercial real estate, which is why we work diligently with franchisees to ensure they are familiar with the real estate requirements. Going through the growing pains made opening day even more rewarding for Catenacci, as he was able to see all his hard work pay off.
Catenacci says his favorite part of day-to-day operations is interacting with members—he loves chatting with members in between classes and forming long-lasting friendships in and out of the studio. The F45 Training family is truly unlike any other group fitness community, and this is extremely rewarding for Catenacci to be a part of. The ‘Team Training, Life Changing’ aspect of F45 proves true for every single one of our franchisees, Catenacci included. While he is now busy all the time and works 12+ hour days, it doesn’t feel like work to him. He doesn’t have to do what he does; he wants to do it because he enjoys every second. As a result of his experience as an F45 franchisee, Catenacci has become a well-rounded person with many more skills and relationships than he had before taking on this business venture.
Tuesday, May 14
F45 Training is all about community, both in and out of the studio. We realize that our fitness community extends far beyond the four walls of each studio, and this gives us a major competitive advantage when compared to other group fitness franchises. F45 hosts several outdoor events, such as F45 Playoffs and F45 Track, in order to engage members and franchisees in new and exciting ways.
F45 Track is a 45-minute outdoor training session that offers both the public and F45’ers a variation of in-studio sessions. F45 Playoffs is a functional, total-body strength, agility and cardiovascular trial that tests individuals equally on all four disciplines and has become the benchmark for global fitness testing.
These events are not just fun sessions for members, but a great way for current and potential franchisees to get involved and see what F45 Training is all about. We encourage all F45 trainers, studio managers, and franchisees to turn up to the events, or even better, to participate. By doing so, it adds a personal touch that helps each franchisee succeed in his or her city or community. Active community involvement is one of the best ways to personalize your franchise, see increased brand loyalty from members, and support the greater F45 brand.
F45 Track events have historically been held in Australia—including Brisbane, Adelaide, Melbourne, Perth, Christchurch, Auckland and Sydney—but F45 Track made its (very exciting!) U.S. debut in LA on March 30th, 2019. Hosted on F45’s College partner USC’s Cromwell Track, the event kicked off with a performance from the world-famous USC Song Girls. Several hundred participants enjoyed the first Track-specific workout, run from custom-built screen systems supporting Cory George and the volunteer trainers. Photo and networking opportunities created lots of buzz and brand marketing activity around the event. Overall, the USC and U.S. Track partnership was highly successful, and this momentum will continue for all future Track events.
Thursday, May 09F45 Training franchisees are entrepreneurial and committed to learning both the business aspects of an F45 franchise as well as the health and fitness side. The most successful franchisees are driven by their passion to change the lives of their members through fitness and are extremely invested in their members’ progress. While our franchisees identify with different groups—such as corporate refugees, personal trainers, entrepreneurs, and athletes—athletes are overwhelmingly drawn to F45 for its mission and values. Many of our F45 franchise owners are pro-sports athletes, including cricket, rugby, World Series champions, and basketball stars. Here are some reasons why athletes make great F45 franchisees:
Fitness is an integral part of their lives already.
Athletes’ leadership experience in sports successfully translates to F45’s team-oriented style of training. The combination of their high-energy, go-getter personalities and thirst for competition and physical excellence is a perfect match for F45. One of our franchisees, Mitch McClenaghan, is a New Zealand international cricketer. He loves that F45 Training is a team environment, and thoroughly enjoys the healthy dose of competition and camaraderie that comes with each session—“by getting in and doing the work with 20 other people, it pushes you to the max and you improve quite quickly.”
Athletes are used to coaching.
According to a Forbes article, athletes have been coached by others their entire lives, so the transition to being trained by a franchisor is natural. They are used to learning the game plan and setting out to execute it, and since many athletes are natural leaders, they take these qualities to the business field as they make important franchise decisions. F45 helps its franchisees by providing a proven, successful business model, a guide (Playbook) with a set of instructions and guidelines about how to operate their F45 franchise, and ongoing support.
Option for a manager-run model.
Since former and current athletes have outside demands on their time, other obligations, and limited background in the industry, they often can’t be at the studio on a full-time basis nor do they want that level of commitment. F45 franchisees can choose their level of involvement, and if they do opt to go the manager-run route, they have the opportunity to own the studio while having other employees in place to oversee day-to-day operations.
While there are many franchise opportunities available for former athletes, F45 is one of the best opportunities out there. Former and current athletes have thrived as F45 franchisees with the support of F45 HQ and our proven franchise structure. Becoming an F45 Training franchisee sets you up for great success, regardless of your background or experience.
Thursday, May 23Photo: Franconnect
F45 Training is the world’s fastest-growing fitness network for many reasons, including cutting-edge programming, expert coaching, the latest technology and incredible people. All of these things come together to deliver an experience that doesn’t just produce results, but has members looking forward to every workout and wanting to tell everyone they know how amazing it all is.
If you’re looking to grow your franchise, ensuring a consistently high-quality member experience is the best way to do it. However, if you’re really looking to take things to the next level, there are some things to consider before you start thinking about new locations and opportunities. In this article, we discuss how to ensure that your business is primed for growth, as exemplified by F45’s expansion into universities.
Make sure your base remains strong.
With the excitement that comes with expansion and new beginnings, it's easy to start paying less attention to your original studio and members. Make sure that the right people remain in your initial business and that you’ve created a community and culture that is strong and sustainable; by doing so, you’ll be able to focus on new opportunities for growth.
It can be tempting to shift your best people into a new location or market to ensure early momentum, but doing this can negatively impact your core business and take them away from where they are most effective. You might actually need to invest more time and energy into your first business (often into staffing and training) before looking for chances elsewhere.
Once you’re confident that your base franchise is viable and running smoothly, you can think about expanding without worrying about jeopardizing an already successful business.
Keep your mind on the money.
Be aware that growth comes with an additional cost. Taking your business to a new market might require a different approach and strategy, and you may need additional funds for marketing.
A new location could take even longer to get off the ground than your first business. Having emergency funds in place to cover a slow start or unforeseen expenses is important, especially as you work to understand your new business and its challenges.
Also, remember that learning flows both ways. Not only should you be looking to apply your previous learnings to new locations and opportunities, but be aware that new learnings and insights can be used to strengthen your business.
F45’s Collegiate Network
F45 is poised to make a huge difference in the university market by helping students create healthy behaviors and habits at a key point in their lives. It’s a market that’s also tailor-made for the F45 model. This demographic remains more active and health-conscious than most, and while traditional ways of exercise can become boring, the dynamic nature of F45 sessions keeps students’ limited attention spans stimulated.
University students are extremely busy—between studies, work, and social life, time is often in short supply. The short, effective 45-minute workouts make getting regular exercise easier, and the team training aspect creates a fun and social community. F45 is a great way for students to have fun with their friends and meet new ones. We always recommend that you play an active role in your local community as a franchisee, and colleges and universities are an integral part of this.
Stay nimble.
Just like the world of fitness, franchising is always evolving. By staying on the edge of new trends and developments, you’ll be able to spot opportunities for growth before they become mainstream.
Keep your eye on F45 Training network news and keep in touch with your fellow franchisees. By using all of the resources available to you, it’s not really a question of if your business will grow, but when.
Source: The Boss
Tuesday, May 21Photo: PNDA Fitness Blog
The happiness and success of F45 Training franchisees are crucial to the strength and prosperity of the F45 brand. F45’s clear vision makes it easy to communicate franchise goals and company information in a positive manner—this takes pressure off the franchisees by ensuring that each franchisee receives the same set of instructions, goals and requirements. Franchisee feedback is extremely valuable to F45 HQ, as it often leads to improvements in both the franchise network and the greater F45 brand. The feedback we receive is overwhelmingly positive and leads to a collaborative, trusting relationship between F45 and our franchisees.
Our F45 Flatiron owner, Luke Catenacci, fell in love with the F45 concept right away. He was visiting a friend in Perth, Australia and took his first class at F45 Scarborough Beach—he was immediately intrigued and inquired about the opportunity to open his own studio that same day.
Catenacci was motivated to take this leap after crossing paths with F45 at the right place and time. He’d just left his job in finance and knew he wanted to start his own gym—once he was exposed to the F45 brand vision and a few of the owners, he knew F45 was the perfect opportunity for him. Catenacci has a background in finance, which helped him to weigh financial and budgetary decisions for his franchise. F45’s intelligent, cost-effective business model is a major distinguishing factor and has attracted not only Catenacci, but thousands of franchisees across the globe.
While the combination of F45’s best-selling training product and efficient business model gives our franchisees the very best opportunity to improve the lives of their members, enjoy an enviable work/life balance, and earn significant income, there are challenges that come with franchising. For Catenacci, the most challenging part was finding a proper location in Manhattan while also trying to stick to a budget. F45 Training knows that many people don’t have experience with commercial real estate, which is why we work diligently with franchisees to ensure they are familiar with the real estate requirements. Going through the growing pains made opening day even more rewarding for Catenacci, as he was able to see all his hard work pay off.
Catenacci says his favorite part of day-to-day operations is interacting with members—he loves chatting with members in between classes and forming long-lasting friendships in and out of the studio. The F45 Training family is truly unlike any other group fitness community, and this is extremely rewarding for Catenacci to be a part of. The ‘Team Training, Life Changing’ aspect of F45 proves true for every single one of our franchisees, Catenacci included. While he is now busy all the time and works 12+ hour days, it doesn’t feel like work to him. He doesn’t have to do what he does; he wants to do it because he enjoys every second. As a result of his experience as an F45 franchisee, Catenacci has become a well-rounded person with many more skills and relationships than he had before taking on this business venture.
Tuesday, May 14
F45 Training is all about community, both in and out of the studio. We realize that our fitness community extends far beyond the four walls of each studio, and this gives us a major competitive advantage when compared to other group fitness franchises. F45 hosts several outdoor events, such as F45 Playoffs and F45 Track, in order to engage members and franchisees in new and exciting ways.
F45 Track is a 45-minute outdoor training session that offers both the public and F45’ers a variation of in-studio sessions. F45 Playoffs is a functional, total-body strength, agility and cardiovascular trial that tests individuals equally on all four disciplines and has become the benchmark for global fitness testing.
These events are not just fun sessions for members, but a great way for current and potential franchisees to get involved and see what F45 Training is all about. We encourage all F45 trainers, studio managers, and franchisees to turn up to the events, or even better, to participate. By doing so, it adds a personal touch that helps each franchisee succeed in his or her city or community. Active community involvement is one of the best ways to personalize your franchise, see increased brand loyalty from members, and support the greater F45 brand.
F45 Track events have historically been held in Australia—including Brisbane, Adelaide, Melbourne, Perth, Christchurch, Auckland and Sydney—but F45 Track made its (very exciting!) U.S. debut in LA on March 30th, 2019. Hosted on F45’s College partner USC’s Cromwell Track, the event kicked off with a performance from the world-famous USC Song Girls. Several hundred participants enjoyed the first Track-specific workout, run from custom-built screen systems supporting Cory George and the volunteer trainers. Photo and networking opportunities created lots of buzz and brand marketing activity around the event. Overall, the USC and U.S. Track partnership was highly successful, and this momentum will continue for all future Track events.
f45
