Team Training, Life Changing

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Franchise Growth and Expansion
Thursday, May 23Thursday, May 23
Franchise Growth and Expansion

 Photo: Franconnect

F45 Training is the world’s fastest-growing fitness network for many reasons, including cutting-edge programming, expert coaching, the latest technology and incredible people. All of these things come together to deliver an experience that doesn’t just produce results, but has members looking forward to every workout and wanting to tell everyone they know how amazing it all is.

If you’re looking to grow your franchise, ensuring a consistently high-quality member experience is the best way to do it. However, if you’re really looking to take things to the next level, there are some things to consider before you start thinking about new locations and opportunities. In this article, we discuss how to ensure that your business is primed for growth, as exemplified by F45’s expansion into universities.

Make sure your base remains strong.

With the excitement that comes with expansion and new beginnings, it's easy to start paying less attention to your original studio and members. Make sure that the right people remain in your initial business and that you’ve created a community and culture that is strong and sustainable; by doing so, you’ll be able to focus on new opportunities for growth.

It can be tempting to shift your best people into a new location or market to ensure early momentum, but doing this can negatively impact your core business and take them away from where they are most effective. You might actually need to invest more time and energy into your first business (often into staffing and training) before looking for chances elsewhere.

Once you’re confident that your base franchise is viable and running smoothly, you can think about expanding without worrying about jeopardizing an already successful business. 

Keep your mind on the money.

Be aware that growth comes with an additional cost. Taking your business to a new market might require a different approach and strategy, and you may need additional funds for marketing.

A new location could take even longer to get off the ground than your first business. Having emergency funds in place to cover a slow start or unforeseen expenses is important, especially as you work to understand your new business and its challenges.

Also, remember that learning flows both ways. Not only should you be looking to apply your previous learnings to new locations and opportunities, but be aware that new learnings and insights can be used to strengthen your business.

F45’s Collegiate Network

F45 is poised to make a huge difference in the university market by helping students create healthy behaviors and habits at a key point in their lives. It’s a market that’s also tailor-made for the F45 model. This demographic remains more active and health-conscious than most, and while traditional ways of exercise can become boring, the dynamic nature of F45 sessions keeps students’ limited attention spans stimulated.

University students are extremely busy—between studies, work, and social life, time is often in short supply. The short, effective 45-minute workouts make getting regular exercise easier, and the team training aspect creates a fun and social community. F45 is a great way for students to have fun with their friends and meet new ones. We always recommend that you play an active role in your local community as a franchisee, and colleges and universities are an integral part of this.

Stay nimble.

Just like the world of fitness, franchising is always evolving. By staying on the edge of new trends and developments, you’ll be able to spot opportunities for growth before they become mainstream.

Keep your eye on F45 Training network news and keep in touch with your fellow franchisees. By using all of the resources available to you, it’s not really a question of if  your business will grow, but when.

Source: The Boss

Franchisee Spotlight
Tuesday, May 21Tuesday, May 21
Franchisee Spotlight

Photo: PNDA Fitness Blog

The happiness and success of F45 Training franchisees are crucial to the strength and prosperity of the F45 brand. F45’s clear vision makes it easy to communicate franchise goals and company information in a positive manner—this takes pressure off the franchisees by ensuring that each franchisee receives the same set of instructions, goals and requirements. Franchisee feedback is extremely valuable to F45 HQ, as it often leads to improvements in both the franchise network and the greater F45 brand. The feedback we receive is overwhelmingly positive and leads to a collaborative, trusting relationship between F45 and our franchisees.  

Our F45 Flatiron owner, Luke Catenacci, fell in love with the F45 concept right away. He was visiting a friend in Perth, Australia and took his first class at F45 Scarborough Beach—he was immediately intrigued and inquired about the opportunity to open his own studio that same day.

Catenacci was motivated to take this leap after crossing paths with F45 at the right place and time. He’d just left his job in finance and knew he wanted to start his own gym—once he was exposed to the F45 brand vision and a few of the owners, he knew F45 was the perfect opportunity for him. Catenacci has a background in finance, which helped him to weigh financial and budgetary decisions for his franchise. F45’s intelligent, cost-effective business model is a major distinguishing factor and has attracted not only Catenacci, but thousands of franchisees across the globe.

While the combination of F45’s best-selling training product and efficient business model gives our franchisees the very best opportunity to improve the lives of their members, enjoy an enviable work/life balance, and earn significant income, there are challenges that come with franchising. For Catenacci, the most challenging part was finding a proper location in Manhattan while also trying to stick to a budget. F45 Training knows that many people don’t have experience with commercial real estate, which is why we work diligently with franchisees to ensure they are familiar with the real estate requirements. Going through the growing pains made opening day even more rewarding for Catenacci, as he was able to see all his hard work pay off.

Catenacci says his favorite part of day-to-day operations is interacting with members—he loves chatting with members in between classes and forming long-lasting friendships in and out of the studio. The F45 Training family is truly unlike any other group fitness community, and this is extremely rewarding for Catenacci to be a part of. The ‘Team Training, Life Changing’ aspect of F45 proves true for every single one of our franchisees, Catenacci included. While he is now busy all the time and works 12+ hour days, it doesn’t feel like work to him. He doesn’t have to do what he does; he wants to do it because he enjoys every second. As a result of his experience as an F45 franchisee, Catenacci has become a well-rounded person with many more skills and relationships than he had before taking on this business venture. 

How Millennials Contribute to Franchise Success
Thursday, May 16Thursday, May 16
How Millennials Contribute to Franchise Success

Photo: Endicia

The F45 Community: Track, Playoffs and More
Tuesday, May 14Tuesday, May 14
The F45 Community: Track, Playoffs and More

 

F45 Training is all about community, both in and out of the studio. We realize that our fitness community extends far beyond the four walls of each studio, and this gives us a major competitive advantage when compared to other group fitness franchises. F45 hosts several outdoor events, such as F45 Playoffs and F45 Track, in order to engage members and franchisees in new and exciting ways.

F45 Track is a 45-minute outdoor training session that offers both the public and F45’ers a variation of in-studio sessions. F45 Playoffs is a functional, total-body strength, agility and cardiovascular trial that tests individuals equally on all four disciplines and has become the benchmark for global fitness testing.

These events are not just fun sessions for members, but a great way for current and potential franchisees to get involved and see what F45 Training is all about. We encourage all F45 trainers, studio managers, and franchisees to turn up to the events, or even better, to participate. By doing so, it adds a personal touch that helps each franchisee succeed in his or her city or community. Active community involvement is one of the best ways to personalize your franchise, see increased brand loyalty from members, and support the greater F45 brand.

F45 Track events have historically been held in Australia—including Brisbane, Adelaide, Melbourne, Perth, Christchurch, Auckland and Sydney—but F45 Track made its (very exciting!) U.S. debut in LA on March 30th, 2019. Hosted on F45’s College partner USC’s Cromwell Track, the event kicked off with a performance from the world-famous USC Song Girls. Several hundred participants enjoyed the first Track-specific workout, run from custom-built screen systems supporting Cory George and the volunteer trainers. Photo and networking opportunities created lots of buzz and brand marketing activity around the event. Overall, the USC and U.S. Track partnership was highly successful, and this momentum will continue for all future Track events.

Why Athletes Make Great F45 Franchisees
Thursday, May 09Thursday, May 09
Why Athletes Make Great F45 Franchisees

F45 Training franchisees are entrepreneurial and committed to learning both the business aspects of an F45 franchise as well as the health and fitness side. The most successful franchisees are driven by their passion to change the lives of their members through fitness and are extremely invested in their members’ progress. While our franchisees identify with different groups—such as corporate refugees, personal trainers, entrepreneurs, and athletes—athletes are overwhelmingly drawn to F45 for its mission and values. Many of our F45 franchise owners are pro-sports athletes, including cricket, rugby, World Series champions, and basketball stars. Here are some reasons why athletes make great F45 franchisees: 

Fitness is an integral part of their lives already.
Athletes’ leadership experience in sports successfully translates to F45’s team-oriented style of training. The combination of their high-energy, go-getter personalities and thirst for competition and physical excellence is a perfect match for F45. One of our franchisees, Mitch McClenaghan, is a New Zealand international cricketer. He loves that F45 Training is a team environment, and thoroughly enjoys the healthy dose of competition and camaraderie that comes with each session—“by getting in and doing the work with 20 other people, it pushes you to the max and you improve quite quickly.”

Athletes are used to coaching.
According to a Forbes article, athletes have been coached by others their entire lives, so the transition to being trained by a franchisor is natural. They are used to learning the game plan and setting out to execute it, and since many athletes are natural leaders, they take these qualities to the business field as they make important franchise decisions. F45 helps its franchisees by providing a proven, successful business model, a guide (Playbook) with a set of instructions and guidelines about how to operate their F45 franchise, and ongoing support.

Option for a manager-run model.
Since former and current athletes have outside demands on their time, other obligations, and limited background in the industry, they often can’t be at the studio on a full-time basis nor do they want that level of commitment. F45 franchisees can choose their level of involvement, and if they do opt to go the manager-run route, they have the opportunity to own the studio while having other employees in place to oversee day-to-day operations.

While there are many franchise opportunities available for former athletes, F45 is one of the best opportunities out there. Former and current athletes have thrived as F45 franchisees with the support of F45 HQ and our proven franchise structure. Becoming an F45 Training franchisee sets you up for great success, regardless of your background or experience.

Tech and fitness franchises
Thursday, May 02Thursday, May 02
Tech and fitness franchises

 

Word of Mouth Marketing for Franchisees
Tuesday, April 30Tuesday, April 30
Word of Mouth Marketing for Franchisees

Even in today’s digital world, good old-fashioned word of mouth remains an extremely efficient tool to get your business growing. And yes, we do mean an actual conversation – apparently only about 7% of word of mouth happens on social media* and even then, different platforms come and go (does anyone still have a MySpace account?). In fact, a recent McKinsey report showed that word of mouth is the main decider behind 20 to 50 percent of all purchasing decisions, and it is most powerful when someone is buying a product for the first time.

It’s a matter of trust.

One of the main reasons that word of mouth is so effective is simply because we believe people we know. It’s not just because we know them, but also because they have no incentive to sell us anything or profit from our decision – the recommendation is often made with our own best interests at heart and from their direct experience. 

In contrast, we know that traditional advertising and brand communication is trying to sell us something or influence our behavior. While social media was once thought to be a more credible source of referral, recent news points to how it can be used to influence opinion. This has led consumers to view anything they read online with a critical eye.

The word of mouth bulls-eye.

Another factor behind the success of word of mouth is its targeting effect. People tend to hang out with people similar to them, that share their interests and goals and have the same needs. This often means that they will be in the market for the same products and services, making word of mouth far more focused and relevant when compared to larger-scale media and traditional marketing. 

Your members are your best channel.

The truth is, the efficacy of word of mouth makes your members one of your most powerful marketing tools. So, how do you get them talking? The good news is that the F45 Training model means that people often want to talk about their training – the high-energy team environment and constant challenge encourages members to look forward to each session and talk about their progress. Sometimes, they might even be asked about how they’ve managed to get in shape or achieve a fitness goal.

There are things you can do as a franchisee to make the most of this opportunity and encourage people to recommend your studio and share their great experiences, and they go beyond two-for-one specials and “bring a friend for free.”

Understanding why members are training and how they see progress is vital, and means instructors can help them to keep improving and loving their training.

“Safety first” is an old saying for a good reason – as always, members who stay healthy will keep getting fitter and telling their friends, while an injury will stall progress and could even create bad press.

Training in a team environment really does create a sense of community, and it’s important to encourage this in order to keep your members motivated and seeing results. Something as small as starting a WhatsApp group to share news and members’ achievements can make a big difference and actively get people talking.

New news is good news – keeping up to date with the latest F45 Training news, tech, and franchise developments and sharing this with your members will not only keep them interested and motivated, but give them content to share as well.

When all is said and done, F45 Training delivers on our promise of changing lives, and we have thousands of people willing to listen to how we did it – and that speaks more than words.

How to Make Your Franchise Fit for Social Media
Thursday, April 25Thursday, April 25
How to Make Your Franchise Fit for Social Media

 

When it comes to building your F45 Training studio awareness, the most successful and organic way to do it is through referrals from happy members. With the rise of content marketing and social media, you have access to new tools at your fingertips that will help you supercharge your business. Here are a few pointers for social success…

What Makes the F45 Franchise Model So Successful
Tuesday, April 23Tuesday, April 23
What Makes the F45 Franchise Model So Successful

The F45 Training franchise model is extremely successful and effective, mainly due to its original, innovative concept. All franchises and business activities are framed around this concept, while also allowing for creativity and uniqueness across locations and member bases. According to a Forbes article, these are some of the top qualities of successful franchises:

Franchise Do's and Don'ts
Thursday, April 18Thursday, April 18
Franchise Do's and Don'ts

It seems like life happens faster and faster these days, and the same is true for the world of fitness and franchising. It’s an exciting time for businesses, with new technology making it easier for franchisors and franchisees to share knowledge and resources, opening doors and opportunities that didn’t exist before.

Why Our Franchisees Love the F45 Family
Tuesday, April 16Tuesday, April 16
Why Our Franchisees Love the F45 Family

The success of a franchise depends largely on the happiness of its franchisees. Even if a franchise has a great brand, system, and support team, it will not be successful without motivated and dedicated franchisees. Staying close to franchisees is a big part of both the culture and strategic health of the overall company, and is one of F45 Training’s top priorities.

Culture That Crushes It
Thursday, April 11Thursday, April 11
Culture That Crushes It

 

Overcoming Franchise Challenges
Tuesday, April 09Tuesday, April 09
Overcoming Franchise Challenges

 

Is F45 Expensive or Underpriced?
Tuesday, March 26Tuesday, March 26
Is F45 Expensive or Underpriced?

 

F45’s Real Estate Advantage
Thursday, March 21Thursday, March 21
F45’s Real Estate Advantage

 

How HIIT can provide longevity and boost your performance
Tuesday, March 12Tuesday, March 12
How HIIT can provide longevity and boost your performance

 

Living an active lifestyle outdoors? Here’s how HIIT can provide longevity and boost your performance.

The benefits of investing in the health and fitness industry
Thursday, March 07Thursday, March 07
The benefits of investing in the health and fitness industry

 

If you’re not convinced that putting your money into the health and fitness industry is a good investment, take a look at the global health and fitness industry statistics. According to the latest International Health, Racquet & Sportsclub Association (IHRSA) report released in May 2018, the global health club industry revenue totaled $87.2 billion in 2017, with over 201,000 clubs serving a total of 174 million members. The health club industry continues to grow, thus expanding its global reach and impact.

Worldwide Survey of Fitness 2019: Industry forecast
Tuesday, March 05Tuesday, March 05
Worldwide Survey of Fitness 2019: Industry forecast

Where is the fitness industry headed in 2019? The 13th edition of the Worldwide Survey of Fitness, conducted by the American College of Sports Medicine (ACSM), highlights 20 of the most relevant fitness trends in the commercial, clinical, community and corporate sectors in 2019.

The best time to buy a fitness franchise
Thursday, February 28Thursday, February 28
The best time to buy a fitness franchise

Timing must be right if you are planning to buy a franchise or start a new business. If you’re in the market to purchase a fitness franchise, there are a few considerations to make in order to determine the right time to buy. 

The Global Appeal of Circuit Training
Tuesday, February 26Tuesday, February 26
The Global Appeal of Circuit Training

 

Top 5 Benefits of HIIT Training
Thursday, February 21Thursday, February 21
Top 5 Benefits of HIIT Training

 

High-intensity interval training, or HIIT, is as simple as it sounds. It involves brief yet intense periods of exercise interspersed with fixed intervals of either less intense activity or rest. It’s proven to be a popular form of exercise, especially with F45.

IS the Fitness Industry The Right Career Move?
Tuesday, February 19Tuesday, February 19
IS the Fitness Industry The Right Career Move?

If you're considering owning a fitness franchise and making a permanent career move into the industry, there are a few points to consider to check if it’s the right career move for you. You might feel ready and be in the market for a big career change, say from finance to fitness, but are you up for what the industry requires from you?

The appeal of functional training
Thursday, February 14Thursday, February 14
The appeal of functional training

 

A person’s decision to join a gym is influenced by a variety of personal goals, whether it be losing weight, building an impressive physique, or meeting like-minded people. What many people may not realize, however, is that exercise doesn’t just make you look and feel great--it prepares you for life. Because you have a strong body, you are able to lift a heavy package from your doorway or climb five flights of stairs in a row without breaking a sweat.

F45 Announces Challenge Meals
Tuesday, February 12Tuesday, February 12
F45 Announces Challenge Meals

 

Since 2012, F45 Training has been on a mission to create a community-based workout that features the most dynamic and effective training styles to date. With that goal in mind, F45 is constantly seeking out new technology, workouts and programs that allow for the success of not only individuals looking to achieve their health and weight loss goals, but also F45 franchise owners.

F45 Ranked in 2019 Franchise 500
Tuesday, February 12Tuesday, February 12
F45 Ranked in 2019 Franchise 500

 

We’re happy to announce our ranking in Entrepreneur’s 40th Annual Franchise 500! Placement in this list is a highly desirable honor in the franchise industry--Entrepreneur received more than 1,000 applications this year, making it the most competitive ranking to date.

Prepare Yourself for Buying a Franchise
Tuesday, February 12Tuesday, February 12
Prepare Yourself for Buying a Franchise

Transitioning from employee to employer can be challenging. There’s a mindset shift that needs to occur, and it takes a certain amount of preparation to get yourself ready to be a business owner. While it may seem that taking on a franchise is an easier transition than starting a brand new business from scratch, there is a considerable amount to consider before going ahead.

From Finance to F45 Owner - Franchisee Spotlight | Jeff Harnois
Friday, February 08Friday, February 08
From Finance to F45 Owner - Franchisee Spotlight | Jeff Harnois

When Jeff Harnois made the decision last May to leave his longtime banking career in order to launch his own business, it was, as he says, “nothing short of terrifying.”

Along with his business partner and longtime friend Doug Crawford, Harnois took a leap of faith (with plenty of planning to back it up) and launched WYLI Venture Partners Inc., an entity that Harnois envisions as eventually being an umbrella company for around a dozen small businesses  including multiple F45 Training studios in Northern Virginia.

Investing in the right staff for your gym
Thursday, February 07Thursday, February 07
Investing in the right staff for your gym

 

As with all other businesses, the people you employ can make or break your business. The success of your gym will be determined by the level of service your clients receive, so your staff selection is extremely important.

Finding the best location for a gym
Tuesday, February 05Tuesday, February 05
Finding the best location for a gym


Finding the best location for a gym

Basics of Buying a Gym Franchise
Thursday, January 31Thursday, January 31
Basics of Buying a Gym Franchise

 

Top 7 Reasons You Should Invest in a fitness franchise
Tuesday, January 29Tuesday, January 29
Top 7 Reasons You Should Invest in a fitness franchise

When you have to choose between starting your own business or going the route of investing in a fitness franchise, starting your own business may seem more appealing, however, investing in a fitness franchise is likely to be the more profitable option. Here are 7 reasons why entrepreneurs who opt to put their money into a fitness franchise rather than venturing into their own business.

An Introduction to F45 Technology
Thursday, January 24Thursday, January 24
An Introduction to F45 Technology

Since its inception, the F45 training franchise model has been highly successful, with over 1300 studios sold across the world today. Apart from the fact that F45 offers a really good, full-body workout, there’s been one big factor that has supported this expansion, and that’s the role technology has played.

F45 Franchisee Spotlight | Jane Roche
Tuesday, January 22Tuesday, January 22
F45 Franchisee Spotlight | Jane Roche

 Meet Jane Roche, owner of F45 Training Brighton Central. Find out why buying an F45 studio was one of the best investments she has ever made.

How gym owners can turn New Year’s resolutions into new members
Tuesday, January 15Tuesday, January 15
How gym owners can turn New Year’s resolutions into new members

The post-holiday season dust has begun to settle. As you prepare for the next twelve months, take the time to reflect on what your members are doing right now. Most people want to have the best possible start to the New Year, and with 2019 still in its infancy, many are taking action to improve their lives for the better. Fitness studios can take advantage of those making New Year’s resolutions and draw them in as new members who are ready to make a commitment to their personal goals.

F45 Owner Spotlight | Miguel Zurita
Thursday, January 10Thursday, January 10
F45 Owner Spotlight | Miguel Zurita

Meet Miguel Zurita, owner of F45 North Weston. Discover why he finds owning an F45 studio truly rewarding.

Fitness industry making a healthy lifestyle more accessible
Tuesday, January 08Tuesday, January 08
Fitness industry making a healthy lifestyle more accessible

For generations the fitness industry has been seen by many as an exclusive club; a lifestyle reserved for those who have the spare time, the extra cash flow and are extroverted enough to not worry about what they look like jumping onto a piece of equipment they’ve never tried before. It can be a daunting task stepping into a gym for the first time, and for many, this is the case.

What F45 looks for in franchise owners
Friday, January 04Friday, January 04
What F45 looks for in franchise owners

Do you have what it takes to be a great F45 training studio owner? When being evaluated for franchise ownership, there are certain traits we look for in the ideal candidate.

F45 Owner Spotlight | Tristan Smith
Thursday, December 27Thursday, December 27
F45 Owner Spotlight | Tristan Smith

Before he opened his F45 studio, Tristan Smith was on a successful career path in finance, training to become an investment manager, “but I was overweight and miserable,” he says. After taking part in several marathons to get in shape, he joined a CrossFit box where he saw the power of the intense group workouts, “but it wasn’t until I experienced my first F45 studio that I saw the power of the community,” he says.

Growing Your Franchise
Monday, December 24Monday, December 24
Growing Your Franchise

Small business owners can become complacent and allow their business to stagnate after startup. Instead, the goal should be for steady growth, year after year. Fortunately, franchises such as F45 can offer guidance and support to help franchisees achieve the growth. While this is so, franchisees should never forget that they are ultimately responsible for their own growth, despite the help. Here are our top tips for achieving franchise growth.

Four tips to help you succeed as a franchisee
Thursday, December 20Thursday, December 20
Four tips to help you succeed as a franchisee

Like many business ventures, becoming a franchisee for an established brand requires leadership skills, industry awareness and business savvy. But there are various other aspects that must first be considered before you take the leap into franchise ownership. Read through these tips, and consider them in order to succeed as a franchisee.

Why an F45 Fitness Franchise is a Smart Investment
Monday, December 17Monday, December 17
Why an F45 Fitness Franchise is a Smart Investment

You might be concerned that a lack of practical fitness experience or years of business ownership will prevent you from entering the fitness industry. Don’t be. Even if you’re fresh out of college, you can still create your own career path and achieve success in the industry in spite of having a limited professional history by investing in, and taking ownership of, an F45 Training fitness franchise.

What Makes F45 a Unique Fitness Franchise?
Thursday, December 13Thursday, December 13
What Makes F45 a Unique Fitness Franchise?

 

F45 is one of the fastest growing brands in the fitness industry, with over 500 studios sold in Australia and more than 900 studios across the rest of the world. This brings up the question: “What makes F45 a unique franchise?”. To answer this, we will start by unveiling what factors make F45 training unique in comparison to other businesses out there.

A GUIDE FOR Fitness Franchise OWNERS
Monday, December 10Monday, December 10
A GUIDE FOR Fitness Franchise OWNERS

 When you take ownership of a fitness franchise, you’re entering into an expansive industry and joining a company that is run according to a specific ethos and business model. There’s a lot to be aware of; from the abilities of your staff, to the processes by which the business is run. You should know exactly what route you’re taking by remembering what’s necessary and beneficial, and avoiding what might hinder your progress.

Industry Statistics Worth Knowing Before Opening Your Fitness Studio
Saturday, December 08Saturday, December 08
Industry Statistics Worth Knowing Before Opening Your Fitness Studio

 As an aspiring business owner, it’s important to analyze your market and target audience before taking the plunge. The last thing you want to do is invest your money or time in the wrong industry, or one that delivers massively underwhelming sales results. To start off on the right foot, you should follow the four steps listed below: