Avoiding Investment FOMO

Have you ever seen someone living out your dreams?Do you feel like you are one the sidelines watching, while other investors or businesspeople are jumping headfirst into new and exciting investments?

What you are experiencing may be a classic case of ‘FOMO,’ fear of missing out. While this is normal in life, and in business, it doesn’t have to be something that you live with and drive yourself crazy over. You are actually able to prevent and avoid ‘FOMO’ by following these few simple steps.

Recognize when you are feeling ‘FOMO,’ and more importantly, why.


FOMO may come in different shapes and sizes—whether it’s a post about a successful new business venture on LinkedIn or a quick conversation you have with an acquaintance. FOMO doesn’t look the same for everyone, but what is the same is how you are feeling and why you are feeling that way. You likely want to be a part of that project that you heard about or do the things that you are seeing other people do. Recognizing your feelings actually manifests itself into realizing an opportunity for you. What do you feel you are missing out on?

Now that you can confidently recognize what you feel you are missing out on, it is time to figure out how you can step up your investment game to avoid feeling left out.

Take a step back to think to yourself, ‘How can I diversify my portfolio by investing in a business in an industry that’s experiencing a successful boom?’ You can either do some research into what industries are currently experiencing exponential growth, or simply tap into your network of business professionals to gain some insight. What trends do you see in the investment landscape? Are people gravitating towards certain industries these days, based on current events? Are you able to find a connection between your interests and an industry that you can invest in? Answering these questions allows you to narrow in on a specific field of work that you can break into.

Research, research, research.

It should go without saying that before you invest in a company, you should do your homework. You wouldn’t want to buy a car without test driving it first, right? Think of your investments as a ‘purchase’ that you have to carefully think about before you pull the trigger on. One of the best ways to research future business ventures is to speak directly with the team of individuals that you could potentially be working with in the future. Reputable brands and companies, such as F45 Training, will have a team that is solely dedicated to answering any questions you may have regarding the investment process. During this time, you will have a chance to truly gauge whether you want to be included in this movement—reducing your sense of ‘FOMO’—or if you want to put a pause on this particular project for the time being. If you are interested in learning more about this opportunity and dive a bit deeper into the ROI, consider this the appropriate time to do so.

For example, a reputable and trustworthy franchise will help you understand how their business model works and how you, as an investor, can become a part of their community and potentially become a successful new business owner. As a businessperson, you already know this, but allow the team at F45 Training to state the obvious: you only want to get into business with people that you can trust and that have a vision that aligns with your own. Anything else is simply just not going to work, and not worth the time or energy.

Dive into the investment of your dreams and take control of your ‘FOMO’!

Once you have deemed this investment or business opportunity as something that you are interested in pursuing, it is time to dive into this exciting new chapter head first! The right company will give you the resources that you need in order to start the process towards owning your newest business. The best part of getting to this point? Once you start the process of owning your new business or being an investor in a new opportunity, you are going to be the one giving other people ‘FOMO.’ By simply taking a leap of faith to either start a new business, you are not only making your own dreams come true, but you are taking control of your ‘FOMO’ and showing it who’s boss. What will control you? The urge to be more or the fear of not being enough?

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