Coaching You to Franchise Success

While there are people out there who are extremely self-motivated and happy to put in the work it takes to get as fit as possible, many of us could use the help of a trainer or coach. Having someone by your side as you train—who knows your fitness level, goals, and has experience programming workouts—can get you through a plateau or kickstart your fitness journey. 

There are several similarities between a trainer-trainee relationship and a franchisor-franchisee relationship. In both cases, healthy motivation and shared knowledge can be beneficial and change the trajectory of a life. Here are some more common points between the two dynamics:

Motivation to Show Up.

Knowing that your coach is waiting for at your workout is the best motivation to get you out of bed and moving, even on the days you really don’t feel like it. It’s your trainer’s job to make sure that you meet your fitness goals.

Similarly, it’s the same when it comes to a mutually invested franchisor and their franchisee. Franchisees will likely feel responsible to show up each day and work hard because they know their franchisor is counting on them.

For example, at F45 Training, we try to be as present and active as possible with all of our franchisees. Our franchise and business model is structured so that knowledge can be easily shared and support is easily given, which makes keeping motivated and inspired simple.

Proper Goal Setting.

In the age of instant gratification, people often get frustrated when they don’t see crazy results after a few weeks of training. A great trainer or coach will ensure that his or her clients are given realistic timelines and goals to work towards. This not only helps to prevent frustration for their clients, but also builds a solid base for long-term health and injury prevention. 

Similarly, successful franchisors will set achievable and realistic goals for each individual franchisee. This will reduce the pressure franchisees feel to achieve everything immediately. Most importantly, though, by drawing on experience and mapping out a set of considered goals for franchisees, a franchisor can help create a successful and resilient business.

A Plan Made for You, with You in Mind.

Each of us is unique in terms of how we should train. Different levels of experience, specific goals, or an injury will change which exercises a fitness coach selects. Similarly, a franchisor should understand that each franchisee is different. This includes community needs, real estate needs, and marketing needs, to name a few. Franchisors should make sure that franchisees are given everything they need to make their individual business (or businesses) work. A business model is made to be the framework of a successful franchise system, but the individuality of each franchise is what makes a good business, great. 

For example, the F45 Training system provides brand assets and gives our franchisees easy access to business support. Furthermore, our global network means that we understand just how individual a franchisee’s needs can be and know what’s needed across a variety of markets and locations.

Work (Out) Smarter, Not Harder.

Many people think that fitness is just a matter of training harder to see results. What they fail to see is that by selecting the right exercises and using their time efficiently, it’s possible to get the most benefit from shorter, more concise and direct exercise programs.

An experienced and successful franchisor will also have a good idea of what works, and what doesn’t, as well as where their franchisees should focus to see the biggest return for their businesses. They’ve done the hard work to ensure that their franchisees don’t have to work harder, but rather build upon the hard work that the franchisor has already done.

Safely Push Boundaries.

In order to get fitter, faster or stronger, sometimes we have to push our current limits. Of course, this can potentially increase the risk of injury, especially when not done properly. A proper trainer should be able to keep you from plateauing by safely knowing when to add more weight, push for another rep, or aim for a faster time.

Conversely, a franchisor should know how to encourage and enable a franchisee’s business to grow without placing too much pressure on him or her or overextending the business. By setting clear goals for franchisees and understanding what is realistic in term of performance, franchisors are able to find the sweet spot between pushing boundaries and managing risk.

What Does Success Look Like? 

A great trainer will show you what success looks like by demonstrating exercises or simply giving you something to visualize while training. Is it a six-pack? Are you training to finish a marathon or set a personal record? Your coach should help you map out your successes and how to get there. 

The same goes for franchisees—they need to have a clear vision and an idea of what success looks like. Regular feedback and check-ins ensure that franchisees are given input and help when they need it.

Work Together.

Trainers have an emotional interest in seeing their clients succeed. An athlete’s success is a reflection of the coach being good at what he or she does as well. It’s the same for franchisors and their respective franchise owners.

Success is shared, and it’s important to celebrate each win as if it were our own—because winning is always better when there’s someone cheering you on.


Coaching You to Franchise Success



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