What is a community? The dictionary defines ‘community’ as a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals. A community is one of the most important aspects of life, as it makes people feel as though they belong in the stage of life that they are currently in. A positive community can make a huge difference in the way an individual feels towards his or her career, social life or hobbies.
Community and Franchising
When individuals choose to invest their time, money and energy into buying a franchise, it is important that they feel as though they are backed by a community in which they belong and will push them to succeed. Now, more than ever, people rely on their inner circle at work to guide them towards a successful business, high-quality plans and support in their ventures. It is simply not enough to pay a franchise fee and receive the rights to use products and logos—a franchise owner deserves, and likely longs, for more.
The companies that take the time to promote a positive environment and community for their franchise owners will set themselves apart from the competition. They will cultivate a positive mindset for a group of people that will be undoubtedly feeding off of the energy they provide them with. A positive and impactful franchise community will include:
Business support beyond the basics, such as marketing support, accounting assistance or any additional services that go above and beyond to provide the franchise owners with the tools they need to succeed.
Companies such as F45 Training provide their franchise owners with several tools that empower the franchisee to utilize their services so that he or she can be set up to potentially grow a franchise empire. F45 provides all its franchise owners with membership guidance, marketing support, accounting assistance and proprietary technology.
An inner circle that feels like family rather than business colleagues.
When companies go out of their way to make franchise owners feel as though they are part of the inner circle, it can be life changing. F45 Training ensures that all studio owners feel as though they matter to the company by providing them with an induction program in partnership with HQ, scheduling regular meetings with their performance managers, and empowering them to connect with other franchisees in their area, state and beyond. F45 goes out of its way to ensure that franchise owners feel as though they have the support they need to continue to deliver top-notch training to studio members, while also feeling appreciated for their hard work.
Positive attitudes that will pivot and shift during times of need.
The world has seen better days, there’s no doubt about that. When it comes to business, it is important to keep a positive mindset, as it will truly catapult you to new levels and build you up to be stronger than ever when you come out of an uncomfortable time. Having a community behind you as a franchisee will give you the ability to perform at the high level that is expected of you. Doing so with people in your corner and the mentality that together, you can get through anything, is truly game-changing. F45 has taken it upon themselves to pivot to the climate of the world with a smile on their faces, including providing their franchisees with an additional revenue stream (on-demand platform) during the global shutdown of fitness franchises and gyms. F45 HQ was in constant communication with franchise owners about the app's capabilities, sharing excitement for the product and acknowledging its ability to help with difficulties as a result of COVID-19. This has allowed franchisees to feed off of this energy and take on this new challenge.
When you think about community, you may think about friendships and coworkers that feel like family. As a franchise owner, it is important to seek out a company that will give you that, and so much more. The right company will actively find new ways to provide you with a community that uplifts you, empowers you and gives you the tools you need in order to be the best version of yourself. F45 Training provides its franchise owners with the community that they can lean on when times get tough, and a group of people to celebrate life's greatest successes with. Together, we will go far.