Consumer habits are defined as the needs and patterns of behavior that ultimately end up shaping industries over time. They often change throughout the course of several years, which ultimately gives consumers power to change the way a certain industry delivers its products and services to them.
Recent studies have shown that the Millennial generation has been able to heavily influence the consumer habits of the fitness industry, therefore paving the way for fitness companies to succeed if paying attention to these behaviors. A few of these Millennial consumer trends include a love for health and fitness, flexibility towards their options when choosing a fitness class, and a strong online presence.
However, there’s one consumer habit that we feel may change the way the fitness industry approaches the delivery of its products and services. This particular behavior is the longing for a workout that encompasses a social aspect of fitness that has never been done before, particularly through workout classes. Fitness enthusiasts are looking to get in shape (or stay in shape), while having the ability to socialize and interact with others.
Here are a few reasons why consumers may feel more compelled to go to a fitness studio that puts an emphasis on both socialization and working out:
- They feel like they are being held accountable by the people around them.
- They feel more comfortable in a fitness studio where they are surrounded by friends or acquaintances, rather than strangers.
- They are more likely to return time and time again.
- They are more likely to recruit their other friends to become a part of their gym community.
- - They will leave the gym or fitness studio feeling fulfilled in more ways than one—whether its physically, emotionally, or spiritually.
Fitness studios around the world would be doing themselves a disservice if they do not tap into the consumer trends, habits, and behaviors that are unfolding in front of their eyes. By simply paying attention to these trends, gym owners can continue to provide top-notch products and services, while fulfilling the needs of their consumers. It is a win-win situation!
Incorporating group fitness classes is the easiest way to deliver a high-quality workout to members, while inviting them to become a part of your studio community. You can offer them a place to meet like-minded individuals, torch calories, and feel like they are part of something bigger than themselves.
Fitness companies around the world are jumping onto this trend of providing a social aspect of training. They have learned that their best course of action is to adapt to these demands in order to win over their current or potential clients—before they are beat out by the competition.
Will this consumer trend change the fitness industry? Perhaps. One thing we do know is that the movers and shakers of the industry will embrace the change and welcome these new trends with open arms.
Will you adapt or stay stagnant? It’s up to you.