At F45 Training, we’re always working to create a better product for both our franchisees and members. This means constantly refining our workouts and overall approach to training, incorporating the latest technology, and making sure that our members have the potential to see rapid results and love every second they spend in the studio.
But it goes beyond that. If you’ve ever taken part in an F45 Training workout, you know that it's more than the exercises you do, the music in the studio or the equipment that defines the experience and keeps members coming back for more. It’s a true sense of inclusion and community—which all of the above feed into—that ultimately creates something that lasts longer than the 45 minutes spent in the studio. F45 members get the feeling that they’re part of something bigger and that they belong.
For members, this sense of community makes them feel connected and accountable to one another when it comes to consistently putting the work in. It also means that members are able to feed off a collective energy and sense of supportive, friendly competition, which fuels motivation—making sure they get the most out of every session.
When it comes down to it, studio members are one of the most powerful marketing tools. When members feel as though they are more than just a number and are treated as humans, they take notice. These members are given the opportunity to connect with the staff and trainers on a personal level and the attention they need to feel comfortable while training and see the results they desire. Satisfied clients and members are more likely to tell their friends and family exactly how much fun they’re having in the studio, becoming walking billboards for the business!
This not only increases member trials through word of mouth, it also drives member loyalty and retention, giving franchisees a real advantage over their competitors. This is especially valuable during a new franchise’s start-up period, when support within the community is vital.
F45 operates in an industry that keeps people healthy and happy, while largely representing the people who seek the chance to escape from daily stress. These people are longing for a community to join that promotes healthy habits and gives them a place to go unwind for 45 minutes a day, and F45 Training gives them that solace.
How F45 Training Builds Communities
As with any franchise business, consistency is key. Staff training, internal communication tools, and standardized workouts help create the F45 Training brand DNA and a personality that is instantly recognizable to members, franchisees and staff alike. While initiatives like the F45 Challenge, networking events and targeted social media challenges add further depth and value to the community, a key point to remember is that any community should ultimately become self-sustaining. This allows members to guide and contribute to the conversation, which is vital.
The truth is, while we can try to break down and define exactly what’s behind the success of F45, the recent global expansion over the past several years is truly a testament to the fact that we’re getting something right. The only way to truly understand it is to put on your sneakers and get down to your closest studio (or better yet, open your own franchise!)—you might even convince someone else to do the same.