The F45 Training franchise model is extremely successful and effective, mainly due to its original, innovative concept. All franchises and business activities are framed around this concept, while also allowing for creativity and uniqueness across locations and member bases. According to a Forbes article, these are some of the top qualities of successful franchises:Simplicity. Franchise concepts that are simple and effective are often the most successful. If a concept is complicated in regards to products and services, it is difficult to train franchisees effectively and expand rapidly.
F45 is the perfect example of simplicity—the same 45-minute high-intensity, circuit training class is offered to all members around the globe each day. Compared to a big box gym that offers personal training, group fitness classes, and various exercise machines, the F45 concept is incredibly straightforward. Members know what type of exercise to expect when they show up to the studio, and they know they will be in and out in just 45 minutes. The F45 business model makes franchises easy to run and easy to hire great staff who are passionate about health and fitness.
Replication Capability. It is important for a franchise concept and its components to be replicated quickly and easily, without jeopardizing quality. While each location should be unique in some way, the product or service being offered needs to be of the same quality. The balance between mass scale production and quality of concept components should be carefully considered.
The F45 concept is easily replicated across all studios, whether it be the exercises, layout, technology, or equipment. Franchisees and trainers learn the ropes of F45 through intensive training, and it is their job to ensure the correct branding is implemented in their studios. In terms of studio space, all F45 studios have the same equipment and general layout, which makes members feel comfortable no matter where they are.
Availability of resources. It is important for a franchise to not just supply resources to its franchisees, but to make sure they meet required specifications and to take into account regional fluctuations in demand. Desired physical, material and human resources should be available at all franchise locations, both locally and globally.
F45 ensures that skilled trainers, equipment, technology, and a truly innovative workout are all available resources at each and every franchise. Compromising any or all of these things would affect the entire F45 franchise system.
Adaptability + Serviceability. The dynamic nature and constant technological changes demand adaptability of a franchise concept, one that is able to withstand changes in consumer habits. Franchises should be able to modify and adapt to circumstances and provide services when and where needed.
Fortunately for F45, the health and fitness industry continues to experience rapid growth and increases in demand. Despite economic changes, consumers prioritize spending in this category and will continue to for years to come. The F45 concept is durable and adaptable enough to withstand any shifts in consumer demand and habits.