F45 is often referred to as one of the world’s fastest growing franchises, and it’s not difficult to see why. With 1,150 studios currently operating in 36 different countries, the franchise has expanded rapidly in its five short years of existence.
So what has F45 done to create a franchise that has exploded across the globe? As with most business success stories the owner, Rob Deutsch, spotted a gap–in the health and fitness industry–and plugged it with a unique model that meets the needs and requirements of the current market.
F45 might sound like just another gym franchise at first, but it takes a unique approach to fitness and franchising to suit the lives of busy millennials. Three key areas are focused on, and have undoubtedly helped F45 become the global phenomenon it is today.
While F45 takes a popular approach to fitness with HIIT (high intensity interval training), its model doesn’t stop there. The ‘F’ in ‘F45’ stands for ‘functional’, while the ‘45’ alludes to the standard length of the classes. Members move through a circuit of short, intense exercises designed to emulate real-life movement and use a number of muscle groups at the same time. The exercises involve the use of portable equipment, from kettlebells, ropes and resistance straps, to dumbbells, spinning bikes and sandbags. On top of this, every class is different; the routines, exercises and order of the circuit change for every class.
So how does this attract people looking for a new gym or just a new reason to get fit? The training model provides a class that is constantly changing; as no class is ever the same, members are less likely to get bored, lose motivation or both. Secondly, the 45-minute class provides an intense workout, in a shorter span of time. People can work these exercises into their busy schedules, and still feel like they’re getting a decent workout.
Franchisee support
Those interested in investing in an F45 franchise are given the best possible opportunity to thrive and also make the franchise their own. A full suite of marketing support and materials are supplied; from digital to traditional assets, assistance and advice available during and after the launch of a franchise, and tips on how to get the most out of brand awareness efforts in each local area.
Additionally, franchisees are provided with ongoing training for both the business aspect of the franchise and the member aspect. With regular training days scheduled, and training materials available, owners can get a full understanding of how the business and its classes work. F45 invests in its franchise owners.
Affordability
For many, insufficient finances is one of the biggest challenges to overcome when wanting to start a business or even join the gym. If you’re considering a career move, and want to open up your own business, purchasing an F45 franchise for sale allows you the opportunity to enter a scalable business model.
This could be a life changing opportunity.
