When it comes to building your F45 Training studio awareness, the most successful and organic way to do it is through referrals from happy members. With the rise of content marketing and social media, you have access to new tools at your fingertips that will help you supercharge your business. Here are a few pointers for social success…
While keeping a consistent brand tone and voice is vital, it’s important to understand what makes your region unique in order to stand out. F45 Training is a global brand, but each studio lives and breathes in its own individual community and space. What’s exciting for someone in New York might not be exciting for someone in New Zealand–choosing content that’s culturally relevant is key. You should have a clear idea of who you’re talking to and where the biggest opportunity for your business lies.
Adding local flavor and interest to your comms will also give your studio a sense of place and ensure your messaging resonates with your audience.
Get in Early.
A proper warm-up primes your body for the workout ahead and means you’ll get the most out of each and every session. Similarly, you should look to warm up your social conversation before your franchise opens. By creating buzz and excitement before things get going, you’ll create a sense of anticipation and encourage trials, especially via word of mouth. Think of the opening of your studio like a rocket launch – you want to start with a bang, rather than trying to slowly build momentum over time.
Leverage the Power of F45 Training.
As the world’s fastest-growing fitness network, the F45 brand carries huge value and gives your business a real advantage. While this means you have a wealth of knowledge and tools on which to draw, it also means knowing that every piece of communication you create is a reflection of the brand and should add to a consistent, easily recognizable voice. When interacting with your brand, your audience should always feel like they are talking to the same person and have a clear idea of what the brand stands for and believes in.
Think of it in terms of training – if you really want results, consistency is key and it’s the little things each day that create long-term success.
Give Locals Some Love.
Connecting with your local community is a great way to build love for your business. By supporting local events and passion points, you will make your franchise feel like part of the community, which will translate into support for your studio. This can also be done by liking and sharing content from other popular pillars of your community, but ensure that you connect in spaces in which the brand has a right to play (this means avoiding politics and other polarizing content). Any association should feel natural and relevant to our brand and vision.
Quality, Not Quantity.
Just like overtraining can cause burnout, trying to do too much on social media can have a negative effect. Always look to post, like, and share content that adds real value and interest rather than just for the sake of being active. Your audience should look forward to hearing from you on social, not feel bombarded.
Fit for Purpose.
Finally, all of your content marketing should be done with a clear goal in mind – ask yourself what you want from each post or piece of content and include a clear call to action. Doing this will help you ensure that your digital and social marketing delivers real results for your business.