How to Pivot Your Business In a Time of Crisis

Your business is your lifeline and the reason you wake up in the morning. If you are lucky, your business and passion are one and the same, marrying two of your favorite things together. Being a business owner is a beautiful, chaotic and stressful thing, but likely something that you wouldn’t change for the world. 

As crises arise in your community or throughout the world, such as the COVID-19 pandemic, you may start to feel as though you have little to no control over your business anymore. You may feel as though the business model you once fiercely protected and passionately built is now outdated, or even worse, impossible. 

As a business owner, it’s important that when you’re faced with adversity, you choose to step up to the challenge rather than run away from it. So often we hear about business owners taking the lazy way out or merely failing to adapt to the climate around them. That’s where you are different, and why you have to emerge as a different type of business owner. 

Unfortunately, when it comes to pulling up your bootstraps and getting stuff done for your business, there is no one-size-fits-all plan. There’s no manual to tell you exactly how to pull yourselves out of the funk that you may find yourselves in during a crisis. However, we can provide you with the tools you need in order to look inwards and motivate you to pivot to the current climate. F45 HQ wants to help you continue on your path towards success, one step at a time. 

For those who are facing the global COVID-19 pandemic, life has been challenging lately. Bars, restaurants, gyms and barber shops are closed and thus are experiencing a radical change in the way they operate. For some of these institutions, it means that you must close up shop and wait the pandemic out. However, for gyms and fitness studios, there’s an opportunity to emerge from the ashes as an industry leader. So, what do you need to do? Pivot. 

We have seen incredible resilience as the coronavirus swept the nation and the world alike. Since we would like to think of ourselves as resident experts on this matter, let’s focus on fitness studios and gyms and how they can turn an otherwise disheartening situation into a revenue-based opportunity. 

In order for a gym to continue to make money and attract members, it has to adapt to the current climate and the situation. For example, you can’t open your gym during the pandemic until the government gives you the all-clear, and it looks like that is weeks away. That’s a bummer and you likely have already had a pity party, so let’s not dwell on it for much longer. What’s important is that you still have opportunities knocking on your door. Enter at-home virtual workouts! Yep, you heard us, virtual workouts! 

Luke Armstrong of F45 Training HQ sits down with the crew over at F45 Williamsburg to discuss how they have taken advantage of the current climate and adapted to the times. As a result of their flexibility and willingness to shift their business model, they have continued to bring in revenue during this notoriously challenging time. 

We hope that you take notes from Armstrong and the team over at F45 and learn to pivot, adapt and conform to the new normal during chaotic times. You are resilient. You are powerful. You will make it through the tough times. 

To watch the full interview, click here:

Image: AMRAP Life Home

How to Pivot Your Business In a Time of Crisis



This could be a life changing opportunity.


Own An F45