Do you want to invest in a global growth story, valued at $94 billion? Do you want to invest in a company that has established brand loyalty?
If you answered yes to both of these questions, consider the fitness industry as the subject of your next investment. The fitness industry is booming and now is the time for you to get involved!
The health, wellness and fitness sector has seen tremendous growth in recent years due to people being more informed than ever before. People are learning about the importance of taking care of their mental, physical and emotional health and translating this knowledge into action. All around the world, individuals are investing in themselves through proper nutrition and training.
In popular culture, working out has shifted from a punishment to a passion. Millions of people take the time out of their day to focus on their training schedules, including celebrities like Mark Wahlberg. Celebrities and influencers have made exercise and health and wellness mainstream, which has drastically increased its popularity. The beauty of working out is that you don’t have to be a Hollywood superstar to participate and see progress—all you need is access to a training routine and the desire or passion to get fit.
While the fitness industry as a whole is experiencing a huge boom due to a general increase in interest, there are certain sectors of the business that have turned into massive movements. As a result, brand and product loyalty have also increased.* Delivering workouts is one thing, but delivering an unforgettable experience and environment is another.
So, the industry is growing—now what? You want to invest in this while the trend is hot, but you don’t know where to start.
If you are interested in investing in a fitness company or franchise, consider the following types of fitness companies, as they may see the most success in years to come, according to IHRSA.
A community-driven experience feels more like a family than a gym, often as a result of delivering workout programs in a group training setting. When gym-goers feel as though they are a part of a movement, their attendance rate will skyrocket and they’ll be more likely to keep coming back. They will want to show up and be present in the environment that the studio owners have built. Once gym-goers become members, they become loyal to the brand and the product being offered.
Group training and exercising in smaller groups boosts morale and motivation and allows members to focus on themselves and their workout, rather than getting distracted by a large group of people. Optimal results happen when people are motivated to perform, and there is no better motivation than the camaraderie and accountability of a group.
Focusing on functional training & high-intensity interval training (HIIT) improves the mobility, flexibility and balance of gym-goers and faithful members. Functional training has become increasingly more popular, as people tend to focus on workouts that will give them great results while simultaneously protecting their joints from impact and injuries. HIIT workouts allow members to protect their joints and effectively burn a large amount of calories each session without spending hours at the gym.
A lively and unique environment will not only allow people to enjoy their workouts, but will encourage them to continue to come back time and time again and promote loyalty. Of course, this means increasing profit margins due to recurring visitors and faithful members. This can be achieved through positive affirmations by trainers and an all-inclusive environment that allows people from all walks of life to come and enjoy the workouts!
Proper attention from coaches or trainers makes it feel personal for members, and is a must these days! Trainers should give their undivided attention to members and ensure that they are safe, performing the exercises correctly and getting the most out of their workout. The right institution will invest in high-quality trainers that truly love what they do day in and day out, and this will be apparent in their class approach.
Technology sets innovators apart from followers in the fitness industry. The studios that invest time, money and energy integrating technology into their classes will be the ones that stand out among the rest. Innovators will continue to push the boundary with customized technology, created with the member experience in mind.
At-home workouts are great for people who have hectic schedules or simply cannot make it to their local gym or studio. For some, having the opportunity to train just as hard as they would in a class, but from home, is perfect. Think: doctors with odd schedules or busy moms who have a napping child in the other room. At-home solutions give members the ability to stay loyal to the brand they love—but on their own time and in their own way.
As an investor, it is important to invest in industries that will allow you to multiply your investment over time and to grow your portfolio. Investors will experience more success when they invest in companies that are ahead of the curve in the industry. When looking at the fitness industry, seek out opportunities where you will put your time, money and energy into a company that will in turn work hard for you; a company like F45 Training.
Investing in F45 Training
F45 Training is one of the fastest-growing fitness franchises in the world and has over 1,892 studios sold in over 50 countries. Our scalable business model has allowed our franchise owners to build upon the brand loyalty that we have built with our members over the years.
What sets us apart from others?
Our studios are more than a gym to our members—they are a community of roughly 250,000 members and a place where they can go to focus on themselves for 45 minutes. Our members check into their local F45 studio and focus on doing one thing that will improve their mental, physical and emotional wellbeing. Our goal is to ensure our members feel like they are a part of the F45 family each and every time they step in our doors, which keeps them engaged and coming back for more of that sense of belonging. Not to mention, our studios have no mirrors, which means egos are checked at the door and leave room for nothing but positivity.
Our functional and HIIT-focused workouts are second to none and members will rarely encounter the same workout twice. We keep our workouts fun, engaging and heart-pumping. Members see killer results because, well to put it simply, our training is designed by master trainers to do just that—work.
Our technology allows members to enjoy their workouts and train smarter and harder. We stand proudly by our Lionheart heart rate monitors and our F45tv system, which delivers daily workouts to members and keeps them on track throughout the workout. Not only does this give the members a leg up during their workouts by accurately tracking their heart rate/calories burned and keeping them on track with the specific exercises they should be doing, but it gives the trainers the ability to focus on the members’ safety and performance instead of worrying about demonstrating the exercises. This ensures that the members have the best experience possible, setting us apart from other big-box gyms or studios with larger class sizes and limited staff.
Greatness happens both inside and outside of the studio. F45 Live allows members to take the same training from their local studio to the comfort of their own home. We offer our members at-home workouts, healthy recipes, recovery and an online community that will help them stay accountable.
Two words: low overhead. As an investor, it is important to recognize when a scalable business model makes the most sense and when it can work for you. Our model is designed to allow investors to have low overhead costs, such as minimal equipment needed for the workouts, unique real estate spaces, and more.
If you are interested in investing in an F45 Training studio, our team is prepared to speak to you about this incredible opportunity. Together, we can continue to deliver what we believe to be one of the world’s greatest workouts, in the form of one of the fastest growing franchises in the industry.
This article is for informational purposes only and is not intended to provide business advice or legal advice, or to be an offer to sell or a solicitation of an offer to buy a franchise.
* https://www.cnn.com/2020/04/01/business/fitness-studios-coronavirus/index.html
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