Now more than ever, people are focusing on relationships and ways in which we can continue to foster healthy and meaningful connections. It is important to have a support system that will allow you to thrive, especially during such a chaotic and anxiety-ridden time. Although personal relationships are the most important type to focus on, it is also imperative that you also pay close attention to other types of relationships.
So, what types of relationships are we referring to? Well, for starters, how about the people that you have invested money in? Or, perhaps, the people behind the brands that you have stayed loyal to over the years? You may not have thought of them as a relationship, but you should start to look at them as integral people in your life, because they are!
During this pandemic, it is increasingly important to pay attention to how companies approach you, treat you and speak to you. Why should you pay attention to this? It’s simple—the way they respond to you or approach you in the hardest of times shows who they really are and what they stand for as a company.
Simply put, if a company is cold calling you multiple times a day and asking you to buy something without even asking how you are doing, that shows you that they are only after one thing: your money. Sure, we are all hurting for business during this time and would love to sell our products or services, but at what cost? Can they not slow down for five minutes and ask you how you are doing? Should they skip the pleasantries and get right into their sales pitch in order to sell their products and keep their company afloat?
When it comes down to it, we are all human. On one hand, you have to remember that they are human and bound to make mistakes. Did they come off a little too aggressive in their approach? It may have been nerves or simply the pressure they are feeling from their boss to continue to hit quota and bring revenue into the company. It could have been a simple mistake that they may reflect upon when they hang up. They are human, too, they will make mistakes; it is okay for them to make one or two along the way.
However, if your contacts forget that you have feelings and you are not just a number, there is a problem. Business is business, but each client or customer deserves to be treated like the individual he or she is. During this COVID-19 pandemic, anxiety and stress is at an all-time high. Everyone is so focused on making ends meet, keeping stress levels down, and staying healthy, that we may forget about pleasantries along the way. Taking a moment to slow down and ask how someone is doing actually takes some thought, especially when small talk is not as common right now.
Companies should be approaching you with dignity, class, empathy and positivity. When you pick up the phone or email with a company, you should feel like you matter to them as a person, rather than just a number or someone with money to give. Here’s a way to determine if companies value you during this time.
If they do these things, you may want to reconsider them as a business connection.
However, the following may be a sign that they really do care about both you as a person and your business.
Stay safe. Be well.
Image Source: Medium
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