The holiday season can be hectic and chaotic, to say the least. People often ditch their daily routines in order to ensure they have enough time to see family (virtually or safely in person), purchase gifts, and get prepared for whatever holiday celebration they have.
For some people, their fitness routines are temporarily cut due to lack of time or motivation during a stressful few weeks. This can result in a lull in business for some gym owners, which ultimately can lead to revenue loss. While this can happen to some gym owners, it doesn’t have to be the norm.
Here are a few ways your gym or fitness studio can increase profit during the holiday season:
Make fitness accessible to your clients.
Consider extending your hours to ensure you can fit in more classes (safely and properly) or expanding your offerings to include virtual classes. Your clients may want to come to your classes, but their schedules may have temporarily changed or perhaps they are unable to physically get to the studio. These additional offerings will give them several chances throughout the day to get their workout in, and you will, in turn, keep the revenue flowing!
Make working out fun for your clients through loyalty programs that reward them for attending classes or checking in at your facility throughout the holiday season.
This will help keep them accountable to continue attending regular workout classes at your studio, despite being busy.
Promote healthy and realistic New Year's resolutions and goals.
Instead of being another one of those companies that tries to capitalize on people’s insecurities walking into the New Year, try focusing on how you can help your clients and set realistic goals with them. Take the time to speak to your members and give them an idea of what they can do in the New Year to be the healthiest and happiest versions of themselves. This will motivate them throughout the holiday season and beyond!
Encourage them to bring friends and family.
Whether you offer free guest passes or host a ‘friends and family' workout, consider asking members to bring more people into your community. Best-case scenario: you will gain some members out of this. Worst-case scenario: you were able to spread the word about your brand to other people, even if they don’t join as members.
Stay present on social media (which is where a lot of people spend their time during the holidays).
Sure, people are busy, but you know what else they are doing? Mindlessly scrolling through social media, trying to escape from the holiday madness! Showcase your amazing gym, the services you offer, and any incentives you have going on. This will hopefully push them towards coming in.
Host a holiday-themed event that gives back to the community.
Whether it’s a class where all the profits and proceeds go to a local charity or a toy drive, consider giving back this holiday season. You will stand out as a brand that cares about its community, as well as the clients you serve.
Celebrate your clients and your employees this holiday season!
Whenever you see your clients, remember to wish them a happy holiday season! Both your clients and employees will appreciate the time you take out of your day to truly make sure they have everything they need in order to feel their best this holiday season. If your employees feel appreciated and valued, it will show in their day-to-day attitudes at work, and nothing says happy holidays like a warm, smiling face on a cold winter day!
Continue to deliver the best services that you possibly can to your customers.
At the end of the day, your services will speak for themselves. If you continue to focus on giving your members the best experience possible, they will want to return—simple as that! Despite the holiday rush, the madness of holiday shopping, or the infinite treats that wait for them at home. When you create a community that someone is proud to belong to, he or she will want to return time and again.
We hope that these tips help you continue to make a profit throughout the holiday season. At the end of the day, it is important to remember that being a gym or studio owner means that it’s your responsibility to ensure the business is set up for long-term success. The holidays may bring about new challenges and unforeseen curveballs, but you are resilient and we truly believe that you can continue to change the world through fitness.
If you are ready to join a community of like-minded individuals who are hyper-focused on providing one of the world's best workouts to our members, you may be ready to join the F45 family. Our franchisees are given the tools they need to thrive, year round. Are you ready to change your life? Reach out to us today!
How Your Gym Can Increase Profit During the Holidays