Shared Vision, Shared Success

As boutique fitness studios continue to thrive and gain popularity, F45 Training franchises are becoming increasingly attractive investment options. This is evidenced by the global expansion we have seen over the last several years.

Being an F45 franchisee means having constant support and industry-leading thought provokers on your side and at your fingertips. However, we do not just offer support with new products, marketing material, and training. Franchisees need more than that to thrive. That’s why we feel it’s just as important for our F45 franchise owners to share in the F45 vision and values and understand the principles that make our business a success. 

We’ve learned a lot about what works (and what doesn’t) on our way to becoming one of the world’s fastest-growing fitness networks. Here are three principles that have helped us get to where we are today: 


At the most basic level, fitness can be seen as a test of resilience. Our ability to endure physical stress and show strength and perseverance is an indicator of how “fit” we are. 

F45’s training system is designed to help individuals become more capable of handling both physical and mental stressors. We built workouts that are suitable for any level of fitness, and can be seen as a way to destress and regroup from life’s distractions and ups and downs. We are hoping to build strong, resilient individuals, both inside and outside the studio. 

This can also be applied to the business of franchising. You can be sure that running a franchise won’t always be a smooth and easy process, much like training—the ability to pivot and persist through tough times is a vital attribute for any franchisee to have. 


The team and community focus of F45 aims to motivate our members. We feel they are more likely to push themselves and stay committed to their training routines when they have a support system behind them. Our members look to be held accountable by their training partners and local studio trainers. From the second they step foot in their local studio, our members are surrounded by the positive, supportive energy that we are known for. 

This way of thinking is applied to the business side of F45 as well. Not only do we provide support for our franchise owners, but our franchisees are expected to hold each other accountable in order to make sure that we all work together to deliver the signature F45 Training experience. By prioritizing a sense of community, we are able to ensure that each franchisee, staff member, and studio member really feels like part of a happy and thriving family. 

Do Things Differently, Do Things Better

The F45 Training franchise system is designed to be agile, scalable and made to survive through change and opportunity. We always encourage our franchise owners to share their wins and losses in a constant effort to improve our business model. We don’t just do things “because that’s the way we always do them”; we do them because they’re what’s best for the brand and our franchise network. 

Being consistent and staying true to our brand guidelines is vital when it comes to making the most out of the F45 brand and ensuring the success of our franchise network. If there’s room for improvement, and there always is, then we must continually work together to find it. We find pride in pushing the boundaries within the fitness industry, and we are proud to be seen as different from the others. 

Here at F45, we all share a vision: to deliver our unique training style to the world and to continue grow our brand globally. We share the same passion to make our communities richer through the F45 experience, and we strive for success. If you feel like you would be a great fit for our network and want to explore the business opportunity, we are here for you. Are you ready to jump in? 

Boutique fitness studios continue to thrive and gain in popularity,



This could be a life changing opportunity.


Own An F45