Team Training, Life Changing

What F45 looks for in franchise owners

Jan 3, 2019 5:47:00 PM

Do you have what it takes to be a great F45 training studio owner? When being evaluated for franchise ownership, there are certain traits we look for in the ideal candidate.

F45 wants more than just someone who has the money to pay franchise fees. While a formal education with relevant skills and knowledge will help position you for success, it’s not required and neither is fitness industry experience. While, experience in sales, management, and customer service will definitely work in your favor, they are not the only considerations.

Perhaps, the best way to summarize what will make you the right fit for our brand is a quote from our founder Rob Deutsch taken from an interview on Fitpro:

“An ideal candidate would be someone who is entrepreneurial and is committed to learning both the business aspect of an F45 franchise, as well as the health and fitness side. People that want to change other people’s lives through fitness are the people we look for…. We want them to be proactive in growing their business by attracting new customers as well as servicing existing ones”

Most franchise business owners have a higher rate of success than the average new business because they are backed by a scalable concept, training programs and operational support, however, it is the responsibility of the franchisee to make the business succeed. While we believe that there is no magic formula for the perfect candidate, there are a few key traits that help us find the ideal owners.

A strong commitment to your own health and fitness

We don’t expect you to be a fitness expert, however, the odds of succeeding as an F45 studio owner are better if you are passionate about fitness. If you don’t care deeply about what you do it can be difficult to conquer the struggles faced when running a franchise. This means not only inspiring your customers onto a positive path toward betterment but also being driven to succeed in your own fitness journey, setting your own workout goals and making them come true.

“I do a F45 Training session (or two) every day. If the opportunity is there and I’m not physically taking the class, then I’ll always jump in. I also mix it up a bit with yoga and boxing through the week.” - Michael Ramsey, F45 Port Melbourne

“I tend to train 5 or 6 times per week at Kingston, alongside running the business, looking after our family dog Rufus and finding time to sleep! Probably Panthers, which is a great strength workout – I always feel totally empowered and inspired after this class” - Fiona Crossley, F45 Kingston


Personal Accountability of the Business

You’ll be your own boss, so you’ll need to be able to take initiative and understand that the business’ success or failure is up to you, even if you work collaboratively with others. Personal accountability is all about claiming ownership of how your decisions impact company growth, learning from those past results, and setting priorities to make you a better entrepreneur.

Ability to work within a highly standardized operational environment

Our studio owners do everything according to the rule book because it’s part of the agreement they make when they join the franchise network. These standard practices and policies create smooth operations as well as establishes uniformity in all our fitness studios. So, if you’re of a more independent mindset, the franchise opportunity may not be truly right for you.


Implementing Plans with Short and Long-term Objectives

Are you someone who can come up with a strategy for growth? While many business owners envision where they see their business in three years’ time and are ready to take it to the next level, few are taking action to set these plans in motion. The ideal F45 studio owner places greater emphasis on forward-thinking strategic execution to ensure the success and sustainability of their business.


A passion for delivering high-quality service

Customers’ satisfaction and community building are key to the success of your studio. Your ability to leave your customers feeling happy after a workout session so much that they want to come back and be vocal advocates of your company to other potential members is the key determinant of growth and profitability. This not only is quality service, but the ability to make them feel they are part of the team and the F45 family. If you build it they will continue coming back.


Positive Leadership within a Team Environment

Teamwork is at the heart of what we do at F45, whether it’s the interaction between members and instructors or the collaboration between business owner and employees. Just like your members need a leader to guide them through their training sessions, your employees need someone who can empower them to give and be their very best.


The Ability to Attract and Develop Talented People

At F45, we pride ourselves in attracting top tier trainers and instructors. Appointing an unqualified employee could cost you thousands of dollars, therefore you need to have the ability to identify the right talent. When it comes to selecting high-quality applicants, it helps to think like a recruiter i.e. specify job posts, structure interviews, and conduct tests and assessments.

How do your qualities compare against the list of attributes that make the foundation for a good F45 studio owner? An honest personal evaluation can make it clear what you need to work on but if you already tick all the boxes, you have a better chance of being a successful franchisee.

F45 Training is a global fitness training community specializing in innovative, high intensity group workouts which are fast, fun and proven to get rapid results for members. F45’s popular training method, together with its highly systemized business model has seen this fitness phenomenon explode across the globe.

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