Where Franchising and Fitness Meet

Being an F45 Training franchisee can be both fun and challenging, just like most worthwhile things in life. At the end of the day, it could be one of the best adventures of your life. Having said this, we decided to take a look at something most of us love—getting in a good workout—to see how it relates to the world of franchising. There are various parallels when it comes to: planning, sticking to the workout, and making the most of the time you spend pushing through it. Let’s dig deeper. 

Start with a Goal in Mind.

Before leaping into a set of burpees or picking up your dumbbells for hammer curls, you should ask yourself what you’re hoping to get from that day’s session. While your long-term fitness goals likely don’t change that often,  day-to-day goals we have to accomplish to get to the end goal is much more fluid. One day, you might want to focus more on strength, the next day endurance, and another day might be dedicated to active recovery as your muscles and nervous system repair. It all adds up in the end. 

Running a successful franchise is not all that different from your fitness goals. While you should have a long-term goal and strategy, your monthly, weekly, and even daily tactics might change as your business grows. It’s important to always keep a long-term goal in mind, but getting there will require a plan that is tailored to the lifecycle of your business and its milestones. Just like fitness, breaking up a bigger, more audacious goal into lots of smaller steps is a great way to make it easy and achievable.

A successful franchisee will consistently seek to refine their overarching plan throughout the various stages of their franchise journey. For example, reading, researching and speaking to other franchisees within the F45 network can empower you to be able to proactively manage your business and make sure that everything you do happens with intent and purpose.

Fueled for Success.

Nutrition is vital when it comes to maximizing those workout gains and ensuring that you have the fuel to hit every movement in the day’s session. The same applies to your business. This is an industry that runs on passion and excitement, but when things get tough, you might find your enthusiasm waning. It’s important that you keep your franchise’s momentum going with the right type of fuel from the right sources. In this case, it’s your passion and love for what you’re doing and being surrounded by the best support system through your employees and the F45 network and franchise family. 

Make sure you have the right people and systems in place for your franchise is imperative—this will keep your studio progressing and innovating along with the broader F45 Training network.

Strong for the Job.

Most workouts require some form of built up strength, as it helps with endurance, protects your joints and posture, and prevents against injuries. In the same way, if your franchise doesn’t have a strong foundational base, your business will be prone to setbacks and may not reach its full potential. Make sure your staff are well-trained and up-to-date with the latest industry news and that your systems are as streamlined as possible.

Don’t try to do too much or grow too quickly—real strength is built over time by gradually adding weight or reps as your body adapts. We encourage our franchisees to apply the same thinking and approach to their business. Look to add to your existing business plan only after the first are running smoothly and efficiently. For example, making sure your current member base is strong before actively seeking new members can help retain and recruit new, faithful members to your studio because they can sense you care about them, their experience and ensuring they’re happy with your studio before branching out. We encourage you to always push to grow your franchise from a place of stability and strength.

Prioritize Mobility and Agility.

Even with strength and endurance, it is essential that you are able to cope with a sudden change in direction or heavy workload and pivot properly. You must properly program agility and mobility work into your training regime in order to adapt to new challenges and obstacles.

A successful franchisee needs to adapt quickly to new opportunities in order to stay ahead of the pack. The fitness industry is always in a state of flux, with new methods of training constantly being developed and trends coming and going. The scalable F45 Training model provides allows franchisees the ability to take different routes to their goals and overall success.

Team Players Go Far

Training alone can be great for clearing your head, but if you’re looking to hit a personal best or need a motivational kickstart, motivation through group fitness is the way to go. Working alongside others is a great way to learn and improve your own performance, while tapping into the inspiration behind a groups energy. We become a reflection of the people we spend the most time with, so choose your franchise team carefully. Your team should be comprised of people who have common goals and beliefs and will help you operate at your full potential.

Most of all: Enjoy it!

Working out can be physically, emotionally, and mentally challenging, yet we keep coming back for more. Pushing yourself to extreme exhaustion during every session is not sustainable and will come at the cost of consistent long-term success.

It’s the same for business and longevity in this industry. Most of us chose this business because we love the world of fitness and find working out fun and pleasurable. The same should apply to your franchise—try not to see it as a chore or something you “have to do.” Instead, approach each day with passion and positivity and you’ll find yourself waking up energetic and inspired, both in your training and in business.

Interested in learning more about F45 Training and the franchising opportunity? Reach out to us today by filling out the form on our website and a member of our team will reach out to you shortly! 

Where Franchising and Fitness Meet



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