Why More Women Are Choosing Franchising

This is 2019, a time when women around the globe are taking industries by storm. Across business, media, sports and entertainment, women are making their mark, innovating and taking the lead. We live in a world where women are looking to challenge traditional roles, push for more independence and create the perfect work-life balance.It’s why opening a franchise is becoming an increasingly attractive investment option for women, provided that it’s the right franchise and brand fit for them individually.

For many years, health and fitness seemed to be a male-dominated space, but this is no longer the case. Female athletes, coaches, influencers and sports scientists are at the forefront of innovation in the industry. With F45 Training’s emphasis on community and diversity, female leadership is actively encouraged and targeted. It’s been our experience that the security of working within a proven system, combined with the freedom to add a personal touch and deliver meaningful results, is something that resonates with many women. 

Why are females and franchising such a good fit?

With the modern workplace constantly changing and employees looking for more flexibility and freedom, the benefits of franchise ownership are definitely tilted in favor of women. Because, even with gender roles being redefined, women often still juggle more on the homefront than men. A recent study by the Pew Research Center* supports this, showing that women still shoulder more responsibility in terms of managing households and caregiving than men.

While you’ll need to take on a variety of different roles and responsibilities as the owner of an F45 Training franchise, most of your work should be dedicated to your business’ big picture and growth. It means your energy should be spent on business-building work, rather than trying to run everything yourself from the studio floor. 

Getting it right will give you the freedom and flexibility to work where and when you can to deliver the most value for your investment—and help you strike that important home/office/work/life balance.

Challenges still exist. 

Women do still face historic corporate challenges, which will take time to disappear completely. In many businesses, the glass ceiling is still very much in place and men tend to advance faster and earn more. It’s for women currently in these types of work environments that franchising can offer a really compelling alternative. If you’re looking to step outside of your comfort zone, own your own business and unsubscribe to the status quo, an F45 Training franchise will offer you all of thatalong with the support of a scalable model and the world’s fastest-growing fitness network. 

Where should you begin? 

Even if franchising sounds like it could be a good fit for you, there’s work to be done before you sign on the dotted line. Our advice is to always remember that this is first and foremost a business decision, and you must take a deep dive into start-up & running costs and return expectations. Doing this will help you understand what’s needed to see your business succeed. With over 1,750 studios worldwide, the F45 network is sure to include businesses located in similar areas and with similar target consumers to yours—it’s a model that makes it easy to get a good understanding of what you’ll be facing and help you make the right decision.

Once you’ve done the math, you’ll need to ask some softer questions to look at your abilities and motivation, as well as the values and vision of the franchise business you’re considering. You should pick a business whose goals align with yours and that will allow you to make the most of the skills you have. Choosing a brand and industry that actively interests you will also help keep you learning and engaged for the long run.

If you decide that an F45 Training franchise is for you, don’t stop asking questions—find existing franchisees and talk to them about their experiences, wins and struggles. The more you learn upfront, the better you’ll be prepared to make a success of your own business. The one thing we are certain of, though, is that if you’re looking for a brand that will help you innovate, take the lead and try something different, then F45 could very well be for you. Who knows? The life you change might even be your own. 

*https://www.pewresearch.org/fact-tank/2019/05/08/facts-about-u-s-mothers/ https://www.forbes.com/sites/forbescoachescouncil/2019/08/09/why-owning-a-franchise-business-can-be-a-good-idea-for-women/#77c58b301ccd 

Why more women are choosing franchising as their next career move.



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