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Why Your Members Are Your Best Online Marketing Tool

These days, it seems as though consumers almost always search online for customer reviews of the business or product they’re considering, especially before making any large purchase decisions. 
Product websites, independent review sites, and social media accounts are typically the go-to’s when it comes to finding out if a purchase is the right choice or not. It has become increasingly apparent that, while traditional advertising can be effective, without positive online reviews for your business, you may be missing a major piece of the marketing puzzle. 

As with any type of word-of-mouth advertising, a great review for your F45 Training business is a direct reflection of a positive customer experience, which is exactly the kind of information you want out there. Additionally, people will often trust this organic review more than a paid ad or curated social media post. It’s less about simply generating more leads, and more about turning your customers into brand ambassadors and opening your business to new audiences in the digital space.

But before you start forcing all of your customers to write glowing reviews for you, carefully consider how to best go about generating those reviews organically. Pushing your customers for a good review or supplying them with something pre-written to post might just do the opposite of what you intend.

Online reviews are powerful because people see them as genuine, unendorsed support. Today’s savvy consumers can easily spot a review that’s not the real deal. Offering discounts or incentives for reviews should be avoided at all costs—not only is it a terms of service violation on all large review sites, but also creates a risk of the reviewer writing something superficial and inauthentic.

Of course, it all boils down to customer experience. People are often happy (and eager) to go online and complain about bad service or a negative experience, you may find that you have to do something special to generate a good review.

By closely following the F45 Training guidelines, drawing on network experience, and knowing what’s going on in your studio, you’ll be able to create moments that members want to share. Let’s explore other ways you encourage good reviews from your studio members. 

Create a sense of community.

Sure – hanging signs in your studio, sending emails, and posting requests for reviews on your social channels can help, but don’t forget the power of the F45 brand and the pride our members have for their fitness family. Build on this by making members feel like a valued part of your business—this could be as simple as a message thanking them for their support or a gentle reminder that referrals will help the community flourish.

Add value outside of the studio.

Remember that your members’ experiences of your business go beyond the time they spend in your studio. By sharing helpful tips, news, and advice on fitness and nutrition, you’ll stay top-of-mind and grow your community further. Remember, the more you impact their life outside the studio, the more they will expose your business to additional prospective customers.

Don’t ignore the negative.

Negative feedback should be seen as an opportunity to grow and for you to be better. If customers feel you’ve wholeheartedly listened to a bad review and addressed their issues, they will feel valued and you will be able to prevent similar comments in the future.

We encourage you to acknowledge any bad reviews and aim to take the conversation offline, by giving the reviewer a way to make direct contact with you. You can then work to solve any issues and allow the reviewer to come back with a more positive review.

It’s also honest feedback that will allow you to refine and build your customer experience further. We all like to get compliments, but justified and constructive criticism allows us to continuously improve, even if it’s just a little bit every day.

We hope this list has given you a clear idea on how you can use online marketing, more specifically online reviews, to attract and retain your studio members. If you are interested in learning more about the F45 franchise opportunity, please reach out to us today! We hope to speak with you soon. 

Image Source: Birdeye

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