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If F45's good enough for the Wolverine... Hot new fitness brand exploding in popularity across the UK

Jul 6, 2017 1:03:24 PM

F45, a high-intensity, circuit-based group training brand similar to CrossFit, is rapidly expanding in the UK.

The brand, whose celebrity fans include Wolverine actor Hugh Jackman, has more than 750 franchises worldwide and four UK studios so far.

Its flagship UK venue opened this month in Tottenham Court Road, Central London – just 18 months after its first British site opened its doors.

Fan: Actor Hugh Jackman as superhero Wolverine

Short for Functional 45, the business was launched by former equities trader Rob Deutsche three years ago.

It spans 26 countries and expects 1,150 franchises to be sold by the end of 2017.

Deutsche said: 'I set up the first studio in Sydney, Australia, and we soon became the fastest ever franchise rollout in the country's history. 

'In fact, I think we're the fastest ever franchise rollout in the world in the first three years.'

The brand has sold 25 franchises in the UK and has sponsorship deals with four US basketball teams.

 

Read full article on This is Money

F45 Training is a global fitness training community specializing in innovative, high intensity group workouts which are fast, fun and proven to get rapid results for members. Endorsed by celebrities and athletes alike, F45’s popular training method, together with its low-cost, highly systemized business model has seen this fitness phenomenon explode across the globe, with over 800 franchises sold across 27 countries in 3 years.

Own an F45 franchise  |  Find an F45 studio

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